{"id":1112662,"date":"2026-08-07T01:53:16","date_gmt":"2026-08-07T01:53:16","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1112662\/"},"modified":"2026-08-07T01:53:16","modified_gmt":"2026-08-07T01:53:16","slug":"pour-ses-partenaires-labellises-opticien-engage-a-paris-essilor-lance-une-campagne","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1112662\/","title":{"rendered":"Pour ses partenaires labellis\u00e9s Opticien Engag\u00e9 \u00e0 Paris, Essilor lance une campagne"},"content":{"rendered":"<p>La concurrence entre opticiens est plus forte \u00e0 Paris que dans n\u2019importe quel d\u00e9partement fran\u00e7ais, avec 1 magasin pour 2 922 habitants contre 1 pour 5 294 en moyenne sur le plan national (source : Bien Vu \u2013 Parcours de l\u2019entrepreneur 2018). Aussi, les r\u00e9seaux d\u2019affichages publicitaires y sont tr\u00e8s \u00e9tendus : Difficile donc pour un opticien de quartier de se faire conna\u00eetre et d\u2019inciter les potentiels nouveaux clients \u00e0 venir chez eux.<\/p>\n<p>Pour r\u00e9pondre \u00e0 cette probl\u00e9matique, Essilor France a d\u00e9cid\u00e9 de lancer le 6 novembre une vaste campagne publicitaire. Objectif ? Apporter une plus grande visibilit\u00e9 aux <a href=\"https:\/\/www.acuite.fr\/actualites\/profession\/essilor-valorise-lexpertise-de-ses-partenaires-100528\" target=\"_blank\" rel=\"nofollow noopener\">opticiens partenaires labellis\u00e9s Opticien Engag\u00e9<\/a>. 300 panneaux d\u2019affichages ont ainsi \u00e9t\u00e9 d\u00e9ploy\u00e9s dans la capitale et des kits PLV remis aux opticiens partenaires pour leurs magasins.<\/p>\n<p style=\"text-align: center;\">\n        <img decoding=\"async\" loading=\"lazy\"   width=\"450\" height=\"208\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2026\/08\/119030-leaflet1.jpg.jpg\" alt=\"L'objectif est d'apporter de la visibilit\u00e9 aux opticiens labellis\u00e9s Opticien Engag\u00e9\"\/><\/p>\n<p style=\"text-align: center;\"><strong>L&rsquo;objectif est d&rsquo;apporter de la visibilit\u00e9 aux opticiens labellis\u00e9s Opticien Engag\u00e9<\/strong><\/p>\n<p>\u00ab Investir pour faire conna\u00eetre et reconna\u00eetre le savoir-faire et l\u2019expertise de nos partenaires est un de nos engagements clefs. Au-del\u00e0 des campagnes nationales qui sont men\u00e9es, nous sommes \u00e9galement en mesure de d\u00e9ployer des dispositifs extr\u00eamement cibl\u00e9s et efficaces pour soutenir l\u2019activit\u00e9 de nos partenaires \u00bb, pr\u00e9cise Marie-Aude Lemaire-Motel, directrice marketing &amp;\u00a0communication d\u2019Essilor France.<\/p>\n","protected":false},"excerpt":{"rendered":"La concurrence entre opticiens est plus forte \u00e0 Paris que dans n\u2019importe quel d\u00e9partement fran\u00e7ais, avec 1 magasin&hellip;\n","protected":false},"author":2,"featured_media":1112663,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[1888],"tags":[1111,1928,11,1927,1777,674,1011,27,12,1926,23472,21638,626,1925,36197,2427,25],"class_list":["post-1112662","post","type-post","status-publish","format-standard","has-post-thumbnail","category-paris","tag-actu","tag-actu-paris","tag-actualites","tag-actualites-paris","tag-eu","tag-europe","tag-fr","tag-france","tag-news","tag-news-paris","tag-opticien","tag-optique","tag-paris","tag-paris-news","tag-portail","tag-professionnels","tag-republique-francaise"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/117051734619066394","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1112662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1112662"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1112662\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1112663"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1112662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1112662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1112662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}