\u00e0 18,7\u00a0milliards de dollars (16,2\u00a0milliards d\u2019euros)<\/a>. \u00ab\u00a0Nous avons \u00e9t\u00e9 confront\u00e9s \u00e0 des conditions macro\u00e9conomiques plus difficiles en 2024, qui ont eu un impact sur les ventes dans certains march\u00e9s\u00a0\u00bb, d\u00e9taille Leena Nair, PDG de la marque. Si les ventes du groupe ont continu\u00e9 \u00e0 progresser en Europe (+0,6\u00a0%), elles ont souffert de la morosit\u00e9 du march\u00e9 chinois (-7,1\u00a0% en Asie Pacifique).<\/p>\n\u00ab\u00a0En tant que marque centenaire, nous sommes habitu\u00e9s \u00e0 faire face \u00e0 des cycles d\u2019activit\u00e9 soumis \u00e0 des fluctuations\u00a0\u00bb, assure la dirigeante du groupe qui vient de recruter un nouveau directeur artistique, Matthieu Blazy. \u00ab\u00a0Nous abordons la transition avec patience et perspective, car la vision a besoin de temps pour se d\u00e9ployer et se construit au fil du temps\u00a0\u00bb, d\u00e9taille un porte-parole de Chanel.<\/p>\n
Investissements dop\u00e9s de 40\u00a0%<\/p>\n
Dans un contexte moins porteur, le groupe a dop\u00e9 de 40\u00a0% ses investissements (immobiliers, d\u00e9veloppement durable\u2026), \u00e0 1,8\u00a0milliard de dollars. Ceux marketing (\u00e9v\u00e9nements clients) ont \u00e9t\u00e9 maintenus \u00e0 2,4\u00a0milliards. Ceci a pes\u00e9 sur son r\u00e9sultat net, en baisse de pr\u00e8s de 30\u00a0%.<\/p>\n
Alors que la question de l\u2019impact des tarifs douaniers sur les acteurs du luxe\u00a0monopolise les esprits<\/a>, le groupe compte se montrer plus raisonnable sur ses hausses de prix. Selon les analystes de Citi, il les a limit\u00e9es en avril \u00e0 30\u00a0% de son assortiment.<\/p>\n","protected":false},"excerpt":{"rendered":"Dans un march\u00e9 du luxe stable l\u2019an dernier, l\u2019embl\u00e9matique groupe a vu ses ventes reculer de 4\u00a0%, et…\n","protected":false},"author":2,"featured_media":115045,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[631,627,630,23525,340,398,35,343,1890,634,405,629,636,33,34,632,638,1011,27,637,399,639,2425,635,401,628,633,407],"class_list":{"0":"post-115044","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-action","9":"tag-actions-francaise","10":"tag-actualite-bourse","11":"tag-benefice","12":"tag-bourse","13":"tag-bourse-de-paris","14":"tag-business","15":"tag-cac-40","16":"tag-chanel","17":"tag-cotation","18":"tag-cotations","19":"tag-cours-des-societes-francaises","20":"tag-devises","21":"tag-economie","22":"tag-economy","23":"tag-fcp","24":"tag-figaro","25":"tag-fr","26":"tag-france","27":"tag-indices","28":"tag-investissement","29":"tag-le-figaro","30":"tag-luxe","31":"tag-marches","32":"tag-sicav","33":"tag-societes-etrangeres","34":"tag-warrant","35":"tag-warrants"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114541784394893780","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/115044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=115044"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/115044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/115045"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=115044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=115044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=115044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}