{"id":116197,"date":"2025-05-21T06:35:07","date_gmt":"2025-05-21T06:35:07","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/116197\/"},"modified":"2025-05-21T06:35:07","modified_gmt":"2025-05-21T06:35:07","slug":"publicis-media-france-obtient-la-certification-trusted-partner-program-de-utiq","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/116197\/","title":{"rendered":"Publicis Media France obtient la certification Trusted Partner Program de Utiq"},"content":{"rendered":"<p>Publicis Media France, entit\u00e9 de Publicis Connected Media, est certifi\u00e9 sur l\u2019ensemble des dimensions (fonctionnel, int\u00e9gration, activation) pour accompagner ses clients autour de la solution <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/sophie-poncin-utiq-lobjectif-pour-2025-est-datteindre-un-reach-de-80\/\">Utiq<\/a>, issue de l\u2019alliance des t\u00e9l\u00e9coms Orange, Vodafone, Deutsche Telekom, &amp; Telefonica.<\/p>\n<p>\u00ab Cette certification refl\u00e8te l\u2019engagement du groupe \u00e0 se doter de l\u2019expertise la plus avanc\u00e9e sur l\u2019ensemble des solutions alternatives, propri\u00e9taires ou non, face \u00e0 la disparition progressive des identifiants publicitaires classiques et surtout \u00e0 l\u2019alt\u00e9ration de leur efficacit\u00e9 quant aux enjeux d\u2019adressabilit\u00e9 et de mesure de la performance des actions marketing \u00bb, indique le communiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"Publicis Media France, entit\u00e9 de Publicis Connected Media, est certifi\u00e9 sur l\u2019ensemble des dimensions (fonctionnel, int\u00e9gration, activation) pour&hellip;\n","protected":false},"author":2,"featured_media":116198,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,16946,1011,27,12,25,16033],"class_list":{"0":"post-116197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-actualites","9":"tag-adtech","10":"tag-fr","11":"tag-france","12":"tag-news","13":"tag-republique-francaise","14":"tag-tech"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114544438406913710","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/116197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=116197"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/116197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/116198"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=116197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=116197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=116197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}