{"id":1169938,"date":"2026-09-06T01:14:19","date_gmt":"2026-09-06T01:14:19","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/1169938\/"},"modified":"2026-09-06T01:14:19","modified_gmt":"2026-09-06T01:14:19","slug":"un-oeil-sur-lecran-lautre-sur-le-panier-comment-amazon-a-transforme-prime-video-en-machine-a-vendre","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/1169938\/","title":{"rendered":"Un \u0153il sur l\u2019\u00e9cran, l\u2019autre sur le panier : comment Amazon a transform\u00e9 Prime Video en machine \u00e0 vendre"},"content":{"rendered":"<p>\n    <strong>R\u00c9CIT<\/strong> &#8211; Pens\u00e9 il y a 20 ans comme un bonus de fid\u00e9lisation, le service de streaming est devenu un studio prim\u00e9, un diffuseur sportif majeur et une puissante r\u00e9gie publicitaire. Le plus somptueux produit d\u2019appel jamais plac\u00e9 \u00e0 l\u2019entr\u00e9e d\u2019un supermarch\u00e9.<\/p>\n<p class=\"fig-paragraph\">Le 7 septembre 2006, regarder un film sur\u00a0<a href=\"http:\/\/www.lefigaro.fr\/economie\/20-milliards-de-dollars-de-recettes-supplementaires-aux-etats-unis-amazon-accuse-d-avoir-surfacture-le-prix-de-ses-publicites-20260901\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">Amazon<\/a>\u00a0exigeait de la patience et un PC sous Windows. Pour 3,99 dollars, le client lan\u00e7ait un t\u00e9l\u00e9chargement poussif, l\u2019avenir avan\u00e7ait \u00e0 la vitesse d\u2019un fax&#8230; Baptis\u00e9 Unbox, le service promettait une image \u00ab qualit\u00e9 DVD\u00a0\u00bb, s\u00e9duisante alors, risible aujourd\u2019hui \u00e0 l\u2019heure de la r\u00e9solution d\u2019image en 4K. Amazon brade alors \u00e0 un centime les \u00e9pisodes finaux des s\u00e9ries CSI, CSI : Miami et CSI\u00a0: New York. \u00c0 cette \u00e9poque, l\u2019ancienne librairie en ligne veut seulement d\u00e9mat\u00e9rialiser son rayon DVD.<\/p>\n<p class=\"fig-paragraph\">Un premier tournant survient le 22 f\u00e9vrier 2011, quand le g\u00e9ant de Seattle ajoute \u00e0 sa plateforme plus de 5 000 films et \u00e9pisodes de s\u00e9ries, sans suppl\u00e9ment. Bonus accessoire \u00e0 l\u2019abonnement Prime, qui pour 79 dollars par an offre la livraison gratuite et rapide, la vid\u00e9o est avant tout un produit d\u2019appel, pour rendre l\u2019offre plus attractive. Mais avec le temps, ce bonus se transforme en un outil puissant pour fid\u00e9liser les clients.<\/p>\n<p>                                            <strong>Des s\u00e9ries not\u00e9es comme des grille-pain<\/strong><\/p>\n<p class=\"fig-paragraph\">Amazon franchit une\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 90% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash<\/p>\n<p class=\"fig-premium-paywall__subtitle\">-70% sur votre abonnement. Sans engagement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fmedias%2Fun-oeil-sur-l-ecran-l-autre-sur-le-panier-comment-amazon-a-transforme-prime-video-en-machine-a-vendre-20260905\" data-js-gtm=\"{&quot;event&quot;:&quot;customEventGA4&quot;,&quot;eventName&quot;:&quot;click_action&quot;,&quot;feature&quot;:&quot;paywall&quot;,&quot;location&quot;:&quot;paywall&quot;,&quot;button_action&quot;:&quot;connect&quot;,&quot;click_text&quot;:&quot;Connectez-vous&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"R\u00c9CIT &#8211; Pens\u00e9 il y a 20 ans comme un bonus de fid\u00e9lisation, le service de streaming est&hellip;\n","protected":false},"author":2,"featured_media":1169939,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_share_on_mastodon":"0"},"categories":[7],"tags":[518,1011,27,43,40,41,39,42,44],"class_list":["post-1169938","post","type-post","status-publish","format-standard","has-post-thumbnail","category-sciences-et-technologies","tag-amazon-prime-video","tag-fr","tag-france","tag-science","tag-science-and-technology","tag-sciences","tag-sciences-et-technologies","tag-technologies","tag-technology"],"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/117221449180156805","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1169938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=1169938"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/1169938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/1169939"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=1169938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=1169938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=1169938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}