Gims\u00a0<\/a>est entr\u00e9 au top\u00a0200 en Malaisie et cumule d\u00e9sormais 310\u00a0millions de streams dans le monde. Tout a d\u00e9marr\u00e9 en Europe o\u00f9 des internautes ont utilis\u00e9 un extrait de la chanson pour illustrer des vid\u00e9os sur le foot. \u00ab\u00a0Avec la coupe de l\u2019UEFA, la Copa America et la s\u00e9lection du Mondial en Asie, il y avait une occasion \u00e0 saisir, raconte Thomas Morenne, directeur export de Sony Music France. En Europe, nous avons lanc\u00e9 des campagnes avec les comptes qui avaient l\u2019habitude de relayer les meilleurs moments des matchs pour qu\u2019ils utilisent le titre dans leurs posts.\u00a0\u00bb<\/p>\n\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 84% \u00e0 d\u00e9couvrir.\n <\/p>\n
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4,99\u20ac par mois pendant 12 mois. Sans engagement.<\/p>\n
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