partenariat au long cours<\/a>. Dans le cas de BNP Paribas, il existe une autre sp\u00e9cificit\u00e9\u00a0: le groupe cible exclusivement le tennis, l\u00e0 o\u00f9 la plupart des autres g\u00e9ants de l\u2019\u00e9conomie cherchent souvent \u00e0 saupoudrer, avec un investissement dans plusieurs disciplines (football, automobile, cyclisme, voile\u2026).<\/p>\n\u00ab Cet engagement de longue date nous permet de concilier la passion \u2013 comme en t\u00e9moigne l\u2019app\u00e9tence de nos collaborateurs pour un tournoi comme Roland-Garros et pour le tennis en g\u00e9n\u00e9ral – et la rationalit\u00e9 ; dans ce cas pr\u00e9cis, n\u2019\u00eatre associ\u00e9 qu\u2019\u00e0 un seul sport donne une profonde coh\u00e9rence \u00e0 la d\u00e9marche, avec un avantage majeur en termes d\u2019identit\u00e9 et d\u2019identification\u00a0\u00bb souligne Vincent-Baptiste Closon, le responsable partenariats, sponsoring et \u00e9v\u00e9nementiel pour\u2026<\/p>\n
\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 71% \u00e0 d\u00e9couvrir.\n <\/p>\n
![\"Le]()
<\/p>\n
Vente Flash<\/p>\n
4,99\u20ac par mois pendant 12 mois. Sans engagement.<\/p>\n
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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"Le lien entre la banque et le tournoi de la Porte d\u2019Auteuil perdure depuis plus d\u2019un demi-si\u00e8cle. Ce…\n","protected":false},"author":2,"featured_media":125715,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1415],"tags":[631,627,630,4282,340,398,343,634,405,629,636,632,638,1011,27,637,399,639,635,401,628,60,1467,633,407],"class_list":{"0":"post-125714","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tennis","8":"tag-action","9":"tag-actions-francaise","10":"tag-actualite-bourse","11":"tag-banques","12":"tag-bourse","13":"tag-bourse-de-paris","14":"tag-cac-40","15":"tag-cotation","16":"tag-cotations","17":"tag-cours-des-societes-francaises","18":"tag-devises","19":"tag-fcp","20":"tag-figaro","21":"tag-fr","22":"tag-france","23":"tag-indices","24":"tag-investissement","25":"tag-le-figaro","26":"tag-marches","27":"tag-sicav","28":"tag-societes-etrangeres","29":"tag-sports","30":"tag-tennis","31":"tag-warrant","32":"tag-warrants"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114565538295633113","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/125714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=125714"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/125714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/125715"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=125714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=125714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=125714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}