{"id":163518,"date":"2025-06-09T15:30:09","date_gmt":"2025-06-09T15:30:09","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/163518\/"},"modified":"2025-06-09T15:30:09","modified_gmt":"2025-06-09T15:30:09","slug":"deux-ans-apres-le-grand-menage-les-nouveaux-defis-du-milieu-des-influenceurs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/163518\/","title":{"rendered":"deux ans apr\u00e8s le grand m\u00e9nage, les nouveaux d\u00e9fis du milieu des influenceurs"},"content":{"rendered":"

ENQU\u00caTE –<\/strong> Si le secteur s\u2019est assaini et professionnalis\u00e9 gr\u00e2ce \u00e0 la loi influenceurs adopt\u00e9e il y a deux ans, il reste confront\u00e9 \u00e0 de nombreux d\u00e9fis\u00a0: l\u2019encadrement des m\u00e9decins-influenceurs, les sources de financement, l\u2019essor de TikTok Shop\u2026<\/p>\n

Des influenceurs qui sirotent un cocktail dans la piscine de leur r\u00e9sidence de luxe \u00e0 Duba\u00ef. Ce clich\u00e9 a longtemps terni l\u2019image de la profession, associ\u00e9e \u00e0 l\u2019argent facile et \u00e0 l\u2019\u00e9vasion fiscale. L\u2019an pass\u00e9, le grand public a d\u00e9couvert une autre facette du m\u00e9tier avec\u00a0Inoxtag et son film de 2h30, \u00ab Kaizen\u00a0\u00bb<\/a>, relatant son ascension de l\u2019Everest, vu plus de 40 millions de fois sur YouTube.<\/p>\n

Deux ans apr\u00e8s le vote de la\u00a0loi influenceurs (adopt\u00e9e le 9 juin 2023)<\/a>, le secteur de l\u2019influence a \u00e9volu\u00e9. La loi, port\u00e9e par les d\u00e9put\u00e9s Arthur Delaporte (PS) et St\u00e9phane Vojetta (EPR), visait \u00e0 mettre fin au \u00ab Far West\u00a0\u00bb en luttant contre les arnaques et les d\u00e9rives sur les r\u00e9seaux sociaux. Le texte, qui faisait de la France le premier pays d\u2019Europe \u00e0 r\u00e9glementer le secteur, a cr\u00e9\u00e9 l\u2019obligation pour les 150.000 influenceurs de signaler les partenariats commerciaux nou\u00e9s avec des marques. Ils doivent aussi mentionner les \u00ab images retouch\u00e9es\u00a0\u00bb ou \u00ab virtuelles\u00a0\u00bb, et proscrire l\u2019incitation\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 92% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

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3,99\u20ac par mois pendant 12 mois. Sans engagement.<\/p>\n

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