{"id":170938,"date":"2025-06-12T13:54:58","date_gmt":"2025-06-12T13:54:58","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/170938\/"},"modified":"2025-06-12T13:54:58","modified_gmt":"2025-06-12T13:54:58","slug":"matiere-premiere-ouvre-son-premier-flagship-a-paris-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/170938\/","title":{"rendered":"Mati\u00e8re Premi\u00e8re ouvre son premier flagship \u00e0 Paris"},"content":{"rendered":"

\n Samedi 7 juin, la marque de parfums d\u2019exception Mati\u00e8re Premi\u00e8re a ouvert les portes de son premier flagship: un \u00e9crin de 46 m\u00e8tres carr\u00e9s situ\u00e9 au 306, rue Saint-Honor\u00e9, au c\u0153ur du Ier arrondissement de Paris. \u00c0 quelques pas de maisons historiques comme Christian Dior Parfums<\/a> ou Fragonard<\/a>, cette adresse signe le d\u00e9but d\u2019une nouvelle \u00e8re pour le label fond\u00e9 en 2019 par Aur\u00e9lien Guichard, C\u00e9dric Meiffret et Caius von Knorring.<\/p>\n

\"AA l’int\u00e9rieur de la boutique Mati\u00e8re Premi\u00e8re – Ludovic Balay<\/p>\n

Con\u00e7ue par le studio su\u00e9dois Halleroed, \u00e0 l\u2019origine des concepts retail d\u2019Acne Studios<\/a> ou Ala\u00efa, la boutique refl\u00e8te l\u2019ADN de la marque: une esth\u00e9tique brute, contemporaine et sensorielle. Verre souffl\u00e9 bleu, pierre calcaire grise, acier inoxydable et bronze y traduisent la philosophie de Mati\u00e8re Premi\u00e8re: sublimer la mati\u00e8re naturelle.<\/p>\n

Le lieu se divise ainsi en deux espaces: l\u2019un d\u00e9di\u00e9 \u00e0 l\u2019achat des produits, l\u2019autre \u00e0 la d\u00e9couverte olfactive d\u2019ingr\u00e9dients cultiv\u00e9s par la marque. Car la singularit\u00e9 de Mati\u00e8re Premi\u00e8re repose sur un mod\u00e8le vertical. Aur\u00e9lien Guichard, le parfumeur de la maison, cultive dans la r\u00e9gion de Grasse ses propres ingr\u00e9dients, notamment la rose Centifolia au c\u0153ur de \u00ab\u00a0Radical Rose\u00a0\u00bb et la tub\u00e9reuse, ingr\u00e9dient central de la senteur \u00ab\u00a0French Flower\u00a0\u00bb.<\/p>\n

La boutique proposera \u00e9galement des master class\u00a0r\u00e9guli\u00e8res pour d\u00e9couvrir l\u2019univers de Mati\u00e8re Premi\u00e8re et sa d\u00e9marche cr\u00e9ative centr\u00e9e sur l\u2019ingr\u00e9dient.<\/p>\n

\"Fa\u00e7adeFa\u00e7ade de la boutique Mati\u00e8re Premi\u00e8re – Ludovic Balay<\/p>\n

Cette ouverture s\u2019inscrit dans une strat\u00e9gie d\u2019expansion globale, amorc\u00e9e en juin 2024 apr\u00e8s la prise de participation minoritaire de Kering Beaut\u00e9,\u00a0<\/a>qui chapeaute notamment les parfums Creed, Balenciaga<\/a> ou Bottega Veneta<\/a>.<\/p>\n

Pr\u00e9sente dans plus de 50 pays \u00e0 travers pr\u00e8s de 500 points de vente, la marque, qui en 2023 r\u00e9alisait un chiffre d\u2019affaires de 30 millions d\u2019euros, ambitionne de d\u00e9ployer un r\u00e9seau de boutiques, en commen\u00e7ant par ses march\u00e9s prioritaires: France, Allemagne, Royaume-Uni, \u00c9tats-Unis, Moyen-Orient et Chine. En parall\u00e8le, la maison d\u00e9veloppe son activit\u00e9 e-commerce.
\u00a0\n <\/p>\n

\n Tous droits de reproduction et de repr\u00e9sentation r\u00e9serv\u00e9s.
\u00a9 2025 FashionNetwork.com\n <\/p>\n","protected":false},"excerpt":{"rendered":"Samedi 7 juin, la marque de parfums d\u2019exception Mati\u00e8re Premi\u00e8re a ouvert les portes de son premier flagship:…\n","protected":false},"author":2,"featured_media":170937,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[30545,11,30546,13774,2424,30544,30547,537,2423,1777,674,4816,1011,30549,27,24445,2425,985,12,2298,626,2426,2427,25,2421,30548,2422],"class_list":{"0":"post-170938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-acne-studios","9":"tag-actualites","10":"tag-azzedine-alaia","11":"tag-balenciaga","12":"tag-beaute","13":"tag-bottega-veneta","14":"tag-christian-dior-parfums","15":"tag-contact","16":"tag-cosmetiques","17":"tag-eu","18":"tag-europe","19":"tag-facade","20":"tag-fr","21":"tag-fragonard","22":"tag-france","23":"tag-kering","24":"tag-luxe","25":"tag-mode","26":"tag-news","27":"tag-parfum","28":"tag-paris","29":"tag-professionnel","30":"tag-professionnels","31":"tag-republique-francaise","32":"tag-reseau","33":"tag-saint-honore","34":"tag-textile"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114670739369455507","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/170938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=170938"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/170938\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/170937"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=170938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=170938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=170938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}