{"id":171283,"date":"2025-06-12T17:01:23","date_gmt":"2025-06-12T17:01:23","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/171283\/"},"modified":"2025-06-12T17:01:23","modified_gmt":"2025-06-12T17:01:23","slug":"regroupement-au-sein-du-village-moto-de-rouen","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/171283\/","title":{"rendered":"Regroupement au sein du village moto de Rouen"},"content":{"rendered":"<p>\nLe village moto de Saint-Jean-du-Cardonnay, en banlieue de Rouen, se regroupe autour de S\u00e9bastien Groult et David Lecat. Une association \u00e0 laquelle s\u2019ajoute l\u2019arriv\u00e9e de nombreuses marques. Tour d&rsquo;horizon avec S\u00e9bastien Groult, concessionnaire mais aussi dirigeant du Team d\u2019endurance TRT 27 AZ Moto.<\/p>\n<p>\nLes <strong>ouvertures<\/strong> <strong>s\u2019enchainent<\/strong> au sein du <strong>village moto<\/strong> de <strong>Rouen<\/strong>. Implant\u00e9 \u00e0 <strong>Saint-Jean-du-Cardonnay<\/strong>, en banlieue nord de la pr\u00e9fecture de Seine-Maritime, ce p\u00f4le est en pleine <strong>transformation<\/strong>. \u00ab\u00a0Nous \u00e9tions tous ind\u00e9pendants au sein du village moto mais il devenait pertinent de nous regrouper\u00a0\u00bb explique <strong>S\u00e9bastien Groult<\/strong>, dirigeant de la concession <strong>Honda AZ Moto,\u00a0<\/strong>de <strong>PBS Moto et du Team d&rsquo;endurance TRT27<\/strong>. <a href=\"https:\/\/www.auto-infos.fr\/article\/le-groupe-bms-rachete-normandy-motos.286890\" target=\"_blank\" rel=\"nofollow noopener\"><strong>L\u2019acquisition<\/strong> r\u00e9cente du point de vente <strong>BMW Motorrad<\/strong> local par le <strong>groupe BMS<\/strong><\/a> et certaines <strong>propositions de rachats<\/strong> issues de <strong>groupes automobile<\/strong> ont <strong>encourag\u00e9<\/strong> les concessionnaires moto locaux \u00e0 <strong>s\u2019unir<\/strong>. Un regroupement intervenu autour du distributeur <strong>Honda<\/strong> et de <strong>David Lecat<\/strong>, dirigeant de l\u2019\u00e9tablissement <strong>Indian Motorcycle<\/strong> et du magasin d\u2019\u00e9quipements <strong>Dafy<\/strong>. La <strong>holding Village Moto Normandie<\/strong> a donc vu le jour pour <strong>structurer<\/strong> cet ensemble. Une union qui a vu la naissance de <strong>plusieurs projets<\/strong>.<\/p>\n<p>\n<img decoding=\"async\" alt=\"S\u00e9bastien Groult AZ Moto Honda Rouen TRT27\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" data-original=\"https:\/\/www.auto-infos.fr\/mediatheque\/0\/7\/3\/000294370_illustration_large.jpg\"\/><\/p>\n<p>Des d\u00e9veloppements communs et individuels<\/p>\n<p>\nLa <strong>croissance<\/strong> du village moto de Rouen passe donc par des <strong>d\u00e9veloppements individuels<\/strong> et des <strong>projets communs<\/strong>. Ainsi, <strong>S\u00e9bastien Groult<\/strong> a <strong>ajout\u00e9<\/strong> d\u00e8s <strong>2022<\/strong> la structure <strong>PBS Moto<\/strong> \u00e0 sa concession <strong>Honda AZ Moto<\/strong>. Une offre <strong>compl\u00e9mentaire<\/strong> \u00e0 celle du constructeur japonais, avec les marques <strong>CF Moto<\/strong> (motos et quads), <strong>Benelli<\/strong>, <strong>Zontes<\/strong> et <a href=\"https:\/\/www.auto-infos.fr\/article\/mv-agusta-reaffirme-son-independance-et-annonce-de-nouveaux-modeles-des-2026.287544\" target=\"_blank\" rel=\"nofollow noopener\"><strong>MV Agusta<\/strong><\/a>. Depuis <strong>deux mois<\/strong>, cet \u00e9tablissement accueille <a href=\"https:\/\/www.auto-infos.fr\/article\/stephane-goeury-kymco-nous-voyons-davantage-de-groupes-de-distribution-automobile-frapper-a-notre-porte.284207\" target=\"_blank\" rel=\"nofollow noopener\">\u00e9galement <strong>Kymco<\/strong><\/a>. Le distributeur ne fait pas les choses \u00e0 moiti\u00e9, puisqu\u2019il s\u2019attaque \u00e0 <strong>tous les segments<\/strong> avec ses diff\u00e9rentes marques et propose m\u00eame les <strong>trials Montesa<\/strong> et la <a href=\"https:\/\/www.auto-infos.fr\/article\/honda-revele-les-prix-de-ses-crf250r-et-450r-2025-avant-l-arrivee-de-triumph-et-ducati.283503\" target=\"_blank\" rel=\"nofollow noopener\">gamme <strong>Cadre Rouge<\/strong><\/a> chez <strong>Honda<\/strong>. Dans le cadre de la <strong>holding<\/strong> <strong>commune<\/strong> Village Moto Normandie, <strong>S\u00e9bastien Groult et David Lecat<\/strong> ont poursuivi le d\u00e9veloppement du p\u00f4le avec l\u2019ouverture de nouveaux points de vente. <strong>RMS Motors<\/strong> a ainsi vu le jour depuis une quinzaine de jours pour recevoir toutes les marques de la <strong>Sima<\/strong>. Le site abrite donc <strong>QJ Motor<\/strong>, <strong>Royal Enfield<\/strong>, <strong>Moto Morini<\/strong>, <strong>Mash<\/strong> et <strong>Hyosung<\/strong>. Le 17 juin, <strong>EVI Motors<\/strong> compl\u00e8tera encore l\u2019offre du village moto avec les <strong>quatre marques<\/strong> du <strong>groupe Piaggio<\/strong>. <strong>Piaggio<\/strong> mais aussi <strong>Vespa<\/strong>, <strong>Moto Guzzi<\/strong> et <strong>Aprilia<\/strong> rejoindront les autres constructeurs pr\u00e9sents \u00e0 Saint-Jean-du-Cardonnay. Enfin, l\u2019ouverture la plus r\u00e9cente date du 11 juin, avec l\u2019arriv\u00e9e de <a href=\"https:\/\/www.auto-infos.fr\/article\/peugeot-motocycles-revient-sur-l-avenue-de-la-grande-armee-avec-ses-5-marques.287205\" target=\"_blank\" rel=\"nofollow noopener\"><strong>Peugeot Motocycles<\/strong> et de <strong>BSA<\/strong><\/a>. Depuis quelques temps, un centre <strong>Daf\u2019Okaz<\/strong> a vu le jour et <strong>une autre marque<\/strong> pourrait bient\u00f4t s\u2019ajouter \u00e0 ce panel \u00e9largi. Parall\u00e8lement \u00e0 ces concessions, le p\u00f4le propose \u00e9galement un <strong>restaurant<\/strong> et verra bient\u00f4t <strong>l\u2019installation<\/strong> de <strong>La Mutuelle des Motards<\/strong>. Avec ces renforts, le village moto rouennais devrait atteindre <strong>1\u00a0500 \u00e0 1\u00a0600 machines neuves et d\u2019occasion<\/strong> \u00e0 l\u2019ann\u00e9e, tout en <strong>pr\u00e9servant<\/strong> une certaine <strong>ind\u00e9pendance<\/strong> face \u00e0 des <strong>investisseurs<\/strong> <strong>ambitieux<\/strong>.<\/p>\n<p>\n<img decoding=\"async\" alt=\"RMS Moto Rouen 2025\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" data-original=\"https:\/\/www.auto-infos.fr\/mediatheque\/1\/7\/3\/000294371_illustration_large.jpg\"\/><\/p>\n<p>\n<img decoding=\"async\" alt=\"Kymco Rouen 2025\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" data-original=\"https:\/\/www.auto-infos.fr\/mediatheque\/2\/7\/3\/000294372_illustration_large.jpg\"\/><\/p>\n<p>\n<img decoding=\"async\" alt=\"BSA Rouen 2025\" src=\"data:image\/gif;base64,R0lGODdhAQABAPAAAMPDwwAAACwAAAAAAQABAAACAkQBADs=\" data-original=\"https:\/\/www.auto-infos.fr\/mediatheque\/3\/7\/3\/000294373_illustration_large.jpg\"\/><\/p>\n","protected":false},"excerpt":{"rendered":"Le village moto de Saint-Jean-du-Cardonnay, en banlieue de Rouen, se regroupe autour de S\u00e9bastien Groult et David Lecat.&hellip;\n","protected":false},"author":2,"featured_media":171284,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9587],"tags":[1111,11,5828,30614,30623,30612,30609,10568,10569,30610,9582,10565,10574,1777,674,1011,27,10575,4922,10577,30611,30616,30621,1457,30619,30615,12,5161,30622,30617,25,10571,10572,10576,9590,30620,30618,30613],"class_list":{"0":"post-171283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rouen","8":"tag-actu","9":"tag-actualites","10":"tag-aprilia","11":"tag-benelli","12":"tag-bsa","13":"tag-cf-moto","14":"tag-concentration-reseaux-concessionnaires","15":"tag-concession","16":"tag-concessionnaire","17":"tag-deux-et-trois-roues","18":"tag-deux-roues","19":"tag-deux-roues-motorises","20":"tag-distributeurs","21":"tag-eu","22":"tag-europe","23":"tag-fr","24":"tag-france","25":"tag-groupe-de-distribution","26":"tag-honda","27":"tag-honda-motos","28":"tag-indian-motorcycle","29":"tag-kymco","30":"tag-mash-motorcycle","31":"tag-moto","32":"tag-moto-guzzi","33":"tag-mv-agusta","34":"tag-news","35":"tag-normandie","36":"tag-peugeot-motocycles","37":"tag-piaggio","38":"tag-republique-francaise","39":"tag-reseau-de-concessionnaires","40":"tag-reseaux-de-concessionnaires","41":"tag-reseaux-de-distribution","42":"tag-rouen","43":"tag-royal-enfield","44":"tag-vespa","45":"tag-zontes"},"share_on_mastodon":{"url":"","error":"Validation failed: Text character limit of 500 exceeded"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/171283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=171283"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/171283\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/171284"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=171283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=171283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=171283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}