{"id":171980,"date":"2025-06-12T23:29:08","date_gmt":"2025-06-12T23:29:08","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/171980\/"},"modified":"2025-06-12T23:29:08","modified_gmt":"2025-06-12T23:29:08","slug":"uber-advertising-rend-ses-journey-ads-accessibles-en-programmatique-en-europe","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/171980\/","title":{"rendered":"Uber Advertising rend ses Journey Ads accessibles en programmatique en Europe"},"content":{"rendered":"<p><a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/uber-renforce-son-offre-publicitaire-avec-le-format-video-et-le-ciblage-meteo\/\">Uber Advertising<\/a> ouvre son inventaire premium de Journey Ads \u00e0 l\u2019achat programmatique en Europe, gr\u00e2ce \u00e0 des partenariats avec <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/la-valeur-de-google-ad-manager-et-dv360-pourrait-atteindre-95-milliards-de-dollars\/\">Google DV360<\/a> et The Trade Desk.<\/p>\n<p>Les marques, comme K\u00e9rastase en France, peuvent d\u00e9sormais activer ces formats immersifs directement via leurs plateformes DSP, dans dix pays dont la France, le Royaume-Uni et l\u2019Espagne.<\/p>\n<p>Selon le communiqu\u00e9, les Journey Ads, diffus\u00e9es \u00e0 trois moments cl\u00e9s d\u2019un trajet Uber, affichent des performances sup\u00e9rieures aux standards du secteur : plus de 3% de taux de clics et plus de 100 secondes de temps moyen de visionnage. \u00c0 pr\u00e9sent accessibles en Programmatic Garantie, ces publicit\u00e9s offrent aux annonceurs une part de voix \u00e0 100% et un engagement \u00e9lev\u00e9 aupr\u00e8s d\u2019une audience captive. L\u2019an dernier, <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/uber-renforce-son-offre-publicitaire-avec-le-format-video-et-le-ciblage-meteo\/\">Uber Advertising<\/a> a \u00e9galement int\u00e9gr\u00e9 la vid\u00e9o au format Journey Ads.<\/p>\n<p>DV 360 est disponible au Royaume-Uni, en Espagne, en Suisse, au Portugal, en France, en Allemagne, aux Pays-Bas, en Irlande, en Su\u00e8de et en Pologne, tandis que <a target=\"_blank\" rel=\"noopener nofollow\" href=\"https:\/\/fr.themedialeader.com\/francois-xavier-le-ray-the-trade-desk-opensincera-est-ouvert-a-tous-meme-a-nos-concurrents\/\">The Trade Desk<\/a> est actuellement actif au Royaume-Uni, avec une expansion pr\u00e9vue vers d\u2019autres march\u00e9s europ\u00e9ens au second semestre 2025.<\/p>\n","protected":false},"excerpt":{"rendered":"Uber Advertising ouvre son inventaire premium de Journey Ads \u00e0 l\u2019achat programmatique en Europe, gr\u00e2ce \u00e0 des partenariats&hellip;\n","protected":false},"author":2,"featured_media":171981,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[11,16946,1777,674,1011,27,12,25,16033],"class_list":{"0":"post-171980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-actualites","9":"tag-adtech","10":"tag-eu","11":"tag-europe","12":"tag-fr","13":"tag-france","14":"tag-news","15":"tag-republique-francaise","16":"tag-tech"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114672996398633661","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/171980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=171980"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/171980\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/171981"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=171980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=171980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=171980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}