WhatsApp\u00a0<\/a>\u00e0 la publicit\u00e9. \u00abCe d\u00e9ploiement se fera dans le monde de mani\u00e8re progressive\u00bb, souligne Nikila Srinivasan, vice-pr\u00e9sidente charg\u00e9e du \u00abbusiness messaging\u00bb, soit les outils \u00e0 disposition des petites et grandes entreprises pour utiliser WhatsApp comme outil de service client et de communication. Si cette tendance reste timide en France, elle est massive dans d\u2019autres march\u00e9s comme l\u2019Inde ou le Br\u00e9sil.<\/p>\nUne telle d\u00e9cision a longtemps \u00e9t\u00e9 impensable pour ce service, dont le principal argument est la s\u00e9curisation totale des \u00e9changes. Intercaler des r\u00e9clames pour des voyages, de la maroquinerie ou des produits de beaut\u00e9 au milieu des conversations personnelles et professionnelles des trois milliards d\u2019utilisateurs mensuels du service aurait laiss\u00e9 penser que le groupe am\u00e9ricain scannait \u00e0 la loupe\u2026<\/p>\n
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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"La messagerie principale, d\u00e9di\u00e9e aux conversations priv\u00e9es, n\u2019affichera pas de r\u00e9clames, qui feront leur apparition dans un autre…\n","protected":false},"author":2,"featured_media":180914,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[47,722,723,35,33,34,1011,27,727,726,142,310,655,1016,720,719,1834,724,725,717,718,721,250,728],"class_list":{"0":"post-180913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-actualite","9":"tag-blog","10":"tag-blogs","11":"tag-business","12":"tag-economie","13":"tag-economy","14":"tag-fr","15":"tag-france","16":"tag-gadget","17":"tag-gadgets","18":"tag-high-tech","19":"tag-internet","20":"tag-iphone","21":"tag-meta","22":"tag-multimedia","23":"tag-nouvelles-technolgies","24":"tag-publicite","25":"tag-smartphone","26":"tag-tablette","27":"tag-technologie","28":"tag-tic","29":"tag-web","30":"tag-whatsapp","31":"tag-widgets"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114693294190815035","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/180913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=180913"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/180913\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/180914"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=180913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=180913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=180913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}