{"id":195902,"date":"2025-06-22T13:21:09","date_gmt":"2025-06-22T13:21:09","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/195902\/"},"modified":"2025-06-22T13:21:09","modified_gmt":"2025-06-22T13:21:09","slug":"la-marque-delectromenager-faure-rachetee-par-mda-company","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/195902\/","title":{"rendered":"la marque d\u2019\u00e9lectrom\u00e9nager Faure rachet\u00e9e par MDA Company"},"content":{"rendered":"<p itemprop=\"description\"><strong>Faure fait d\u00e9sormais partie de MDA Company.<\/strong><\/p>\n<p>L\u2019enseigne lyonnaise sp\u00e9cialis\u00e9e dans la distribution d\u2019\u00e9lectrom\u00e9nager, MDA Company, a annonc\u00e9 l\u2019acquisition de la marque Faure, connue pour ses premi\u00e8res cuisini\u00e8res Simplex au d\u00e9but du XXe si\u00e8cle. Cette derni\u00e8re a vu le jour en 1854 et faisait partie du groupe Electrolux depuis 1976.<\/p>\n<p><strong>\u00ab\u00a0MDA Company fait le choix strat\u00e9gique d\u2019acc\u00e9l\u00e9rer son d\u00e9veloppement avec une marque forte\u00a0\u00bb<\/strong><\/p>\n<p>Au sein du m\u00eame communiqu\u00e9 annon\u00e7ant le rachat de Faure, le pr\u00e9sident de MDA Company, <a href=\"https:\/\/www.lyonmag.com\/profil-personnalite-lyonnaise\/632\/michel-vieira\" target=\"_blank\" rel=\"noopener\">Michel Vieira<\/a>, n\u2019a pas manqu\u00e9 de montr\u00e9 sa satisfaction : \u00ab\u00a0Les produits de la marque Faure seront progressivement distribu\u00e9s dans les 500 magasins du r\u00e9seau MDA \u00c9lectrom\u00e9nager et Pulsat avec l\u2019objectif de proposer une offre diff\u00e9renciante, qualitative et durable (\u2026) Face \u00e0 un march\u00e9 en pleine \u00e9volution, o\u00f9 les marques de distributeur repr\u00e9sentent d\u00e9sormais plus de 40 % des volumes, MDA Company fait le choix strat\u00e9gique d\u2019acc\u00e9l\u00e9rer son d\u00e9veloppement avec une marque forte, reconnue et charg\u00e9e d\u2019histoire.\u00a0\u00bb<\/p>\n<p>C\u2019est donc un coup important pour l\u2019avenir de la soci\u00e9t\u00e9 lyonnaise.<\/p>\n","protected":false},"excerpt":{"rendered":"Faure fait d\u00e9sormais partie de MDA Company. L\u2019enseigne lyonnaise sp\u00e9cialis\u00e9e dans la distribution d\u2019\u00e9lectrom\u00e9nager, MDA Company, a annonc\u00e9&hellip;\n","protected":false},"author":2,"featured_media":195903,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1889],"tags":[1111,11,2813,2190,2430,1109,251,1112,2811,1777,674,118,1011,27,1922,1110,1114,2428,2810,12,241,316,25,2812,517,800],"class_list":{"0":"post-195902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lyon","8":"tag-actu","9":"tag-actualites","10":"tag-article","11":"tag-asvel","12":"tag-auvergne-rhone-alpes","13":"tag-breves","14":"tag-culture","15":"tag-depeches","16":"tag-economique","17":"tag-eu","18":"tag-europe","19":"tag-faits-divers","20":"tag-fr","21":"tag-france","22":"tag-info","23":"tag-informations","24":"tag-infos","25":"tag-lyon","26":"tag-lyonmag","27":"tag-news","28":"tag-ol","29":"tag-politique","30":"tag-republique-francaise","31":"tag-sociale","32":"tag-sport","33":"tag-transports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114727228868024178","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/195902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=195902"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/195902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/195903"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=195902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=195902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=195902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}