La R\u00e9gion veut ainsi une \u00ab\u00a0identit\u00e9 forte\u00a0\u00bb sur ce secteur. Il y a plusieurs objectifs affich\u00e9s\u00a0: \u00eatre rapidement reconnu, tisser un \u00ab\u00a0lien durable\u00a0\u00bb avec les voyageurs mais aussi cr\u00e9er un \u00ab\u00a0r\u00e9flexe\u00a0\u00bb qui devrait faciliter le quotidien des usagers. Hauts-de-France mobilit\u00e9s arrive alors qu’approche l’ouverture du r\u00e9seau ferr\u00e9 \u00e0 la concurrence. La marque, selon le conseil r\u00e9gional, r\u00e9pond \u00e0 \u00ab\u00a0une exigence de lisibilit\u00e9, d’unit\u00e9 et de coh\u00e9rence\u00a0\u00bb.<\/p>\n
\u00a0<\/p>\n
Nicolas Chacun<\/p>\n
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