{"id":212532,"date":"2025-06-29T05:03:09","date_gmt":"2025-06-29T05:03:09","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/212532\/"},"modified":"2025-06-29T05:03:09","modified_gmt":"2025-06-29T05:03:09","slug":"2027-sera-lelection-la-plus-violente-et-la-plus-emotionnelle","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/212532\/","title":{"rendered":"\u00ab 2027 sera l\u2019\u00e9lection la plus violente et la plus \u00e9motionnelle \u00bb"},"content":{"rendered":"

La r\u00e9putation de Cl\u00e9ment L\u00e9onarduzzi n’est plus \u00e0 faire. Apr\u00e8s avoir \u00e9t\u00e9 le conseiller sp\u00e9cial d’Emmanuel Macron \u00e0 l’\u00c9lys\u00e9e lors du premier quinquennat (c’est lui notamment qui a pilot\u00e9 sa campagne de 2022).<\/p>\n

Il est aujourd’hui le pr\u00e9sident de Publicis Consultants et de PublicisLive Paris et vice-pr\u00e9sident de Publicis France, incontournable dans le monde de la communication \u00e0 ces postes, il accompagne des dirigeants tels que Patrick Pouyann\u00e9, Bernard Arnault<\/a>, Luca de Meo… Cette semaine, pour la deuxi\u00e8me fois d’affil\u00e9e, Publicis Groupe est arriv\u00e9 en t\u00eate du classement VcomV consacr\u00e9 aux agences de communication, qui fait r\u00e9f\u00e9rence.<\/p>\n

LA TRIBUNE DIMANCHE \u2014\u00a0Quelles sont aujourd’hui les recettes \u00e0 suivre pour un dirigeant en mati\u00e8re de communication\u2009 ?<\/strong><\/p>\n

CL\u00c9MENT L\u00c9ONARDUZZI \u2014<\/strong>\u00a0Il n’y a pas de recette magique, mais savoir ma\u00eetriser sa communication<\/a> est devenu un pr\u00e9requis, car une mauvaise r\u00e9putation peut avoir des cons\u00e9quences internes et externes catastrophiques. Il y a cinq d\u00e9fis majeurs \u00e0 relever. 1. L’incarnation. Il faut \u00eatre capable de porter un message \u00e0 travers un langage ni technique ni langue de bois. 2. L’engagement. Il faut des faits et pas d’effets, c’est\u2011\u00e0-dire des preuves concr\u00e8tes et tangibles sur lesquelles communiquer.<\/p>\n","protected":false},"excerpt":{"rendered":"La r\u00e9putation de Cl\u00e9ment L\u00e9onarduzzi n’est plus \u00e0 faire. Apr\u00e8s avoir \u00e9t\u00e9 le conseiller sp\u00e9cial d’Emmanuel Macron \u00e0…\n","protected":false},"author":2,"featured_media":212533,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[17,21202,11,26819,1011,27,3102,35221,12,35223,25,6690,35222],"class_list":{"0":"post-212532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-17","9":"tag-21202","10":"tag-actualites","11":"tag-clement","12":"tag-fr","13":"tag-france","14":"tag-la-tribune-dimanche","15":"tag-leonarduzzi","16":"tag-news","17":"tag-publicis","18":"tag-republique-francaise","19":"tag-sera","20":"tag-vice-president"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114764906908605026","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/212532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=212532"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/212532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/212533"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=212532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=212532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=212532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}