{"id":212812,"date":"2025-06-29T07:48:11","date_gmt":"2025-06-29T07:48:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/212812\/"},"modified":"2025-06-29T07:48:11","modified_gmt":"2025-06-29T07:48:11","slug":"caid-dingue-stupide-comment-trump-a-transforme-le-langage-politique-en-un-marketing-de-la-parole","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/212812\/","title":{"rendered":"\u00abCa\u00efd\u00bb, \u00abdingue\u00bb, \u00abstupide\u00bb\u2026 Comment Trump a transform\u00e9 le langage politique en un \u00abmarketing de la parole\u00bb"},"content":{"rendered":"<p><strong>ANALYSE &#8211; <\/strong>Depuis son premier mandat, Donald Trump impose une rh\u00e9torique singuli\u00e8re, o\u00f9 la force du mot l\u2019emporte sur la nuance. Une strat\u00e9gie efficace, calibr\u00e9e comme un slogan publicitaire, devenue sa marque de fabrique.<\/p>\n<p class=\"fig-paragraph\">Le 21 juin,\u00a0<a href=\"http:\/\/www.lefigaro.fr\/vox\/monde\/pour-s-attirer-les-bonnes-graces-de-donald-trump-l-allemagne-s-affiche-en-eleve-modele-de-l-otan-20250625\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">Donald Trump<\/a>\u00a0s\u2019adresse en ces termes \u00e0 la nation am\u00e9ricaine\u00a0: \u00abLe ca\u00efd du Moyen-Orient doit maintenant faire la paix.\u00bb Derri\u00e8re cette formule, un message clair, manich\u00e9en, calibr\u00e9 pour frapper les esprits. L\u2019Iran, \u00abthe bully of the Middle East\u00bb, est d\u00e9sign\u00e9 comme une crapule sur la sc\u00e8ne internationale. Trump utilise la rh\u00e9torique comme une arme \u00e0 part enti\u00e8re\u00a0: la sienne se veut directe, martel\u00e9e et th\u00e9\u00e2trale. Ce n\u2019est pas un hasard si, dans la m\u00eame semaine, il d\u00e9clarait aussi \u00e0 propos d\u2019une\u00a0<a href=\"http:\/\/www.lefigaro.fr\/international\/frappes-americaines-en-iran-donald-trump-tente-par-un-renversement-du-regime-des-mollahs-20250623\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">potentielle intervention militaire am\u00e9ricaine<\/a>\u00a0: \u00abJe vais peut-\u00eatre le faire, peut-\u00eatre pas. Je veux dire, personne ne sait ce que je vais faire.\u00bb Il entretient volontairement l\u2019incertitude et maintient le suspense comme une bonne accroche de film ou de s\u00e9rie.<\/p>\n<p class=\"fig-paragraph\">Depuis son irruption sur la sc\u00e8ne politique, Donald Trump a fa\u00e7onn\u00e9 un style oratoire sans pr\u00e9c\u00e9dent dans l\u2019histoire r\u00e9cente des pr\u00e9sidents am\u00e9ricains. Un langage qui rel\u00e8ve d\u2019ailleurs moins du discours d\u2019\u00c9tat que du\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 91% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash : derniers jours<\/p>\n<p class=\"fig-premium-paywall__subtitle\">3,99\u20ac par mois pendant 12 mois. Sans engagement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Flangue-francaise%2Factu-des-mots%2Fcaid-dingue-stupide-comment-trump-a-transforme-le-langage-politique-en-un-marketing-de-la-parole-20250629\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDUxMGUwLWI0YjUtNjcyNC1iNmExLTU1N2Q0YTY1YjQzOV9fQXJ0aWNsZQ==_\u00abCa\u00efd\u00bb, \u00abdingue\u00bb, \u00abstupide\u00bb\u2026 Comment Trump a transform\u00e9 le langage politique en un \u00abmarketing de la parole\u00bb_216&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDUxMGUwLWI0YjUtNjcyNC1iNmExLTU1N2Q0YTY1YjQzOV9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"ANALYSE &#8211; Depuis son premier mandat, Donald Trump impose une rh\u00e9torique singuli\u00e8re, o\u00f9 la force du mot l\u2019emporte&hellip;\n","protected":false},"author":2,"featured_media":212813,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[5197,11,5199,1011,27,5193,5195,5194,12,5198,5196],"class_list":{"0":"post-212812","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualites","8":"tag-actu-des-mots","9":"tag-actualites","10":"tag-dictionnaire-des-expressions","11":"tag-fr","12":"tag-france","13":"tag-langue-francaise","14":"tag-liste-des-mots","15":"tag-mots-langue-francaise","16":"tag-news","17":"tag-nouveau-mot-dictionnaire","18":"tag-origine-des-mots"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114765555586137655","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/212812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=212812"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/212812\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/212813"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=212812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=212812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=212812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}