{"id":213393,"date":"2025-06-29T13:37:10","date_gmt":"2025-06-29T13:37:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/213393\/"},"modified":"2025-06-29T13:37:10","modified_gmt":"2025-06-29T13:37:10","slug":"google-etend-sa-toile-pour-devenir-le-nouvel-empereur-de-la-television","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/213393\/","title":{"rendered":"Google \u00e9tend sa toile pour devenir le nouvel empereur de la t\u00e9l\u00e9vision"},"content":{"rendered":"

ENQU\u00caTE <\/strong>– Syst\u00e8me d\u2019exploitation, publicit\u00e9 cibl\u00e9e, YouTube\u2026 Le g\u00e9ant californien se place \u00e0 tous les niveaux de la cha\u00eene de valeur des t\u00e9l\u00e9viseurs connect\u00e9s. Une h\u00e9g\u00e9monie qui inqui\u00e8te aussi bien les cha\u00eenes que les op\u00e9rateurs t\u00e9l\u00e9coms.<\/p>\n

C\u2019est une rupture historique pour l\u2019industrie des m\u00e9dias. Aux \u00c9tats-Unis, les services de vid\u00e9os en streaming sont devenus en mai le mode de consommation dominant sur les t\u00e9l\u00e9visions, surpassant le total combin\u00e9 des cha\u00eenes TV traditionnelles et du c\u00e2ble, selon un rapport de Nielsen. Une premi\u00e8re. Et ce nouvel empire m\u00e9diatique en expansion qu\u2019est le streaming a d\u00e9j\u00e0 trouv\u00e9 son monarque. Il s\u2019appelle YouTube. Outre-Atlantique, le g\u00e9ant de la vid\u00e9o s\u2019arroge d\u00e9sormais la plus forte part du march\u00e9 de la consommation t\u00e9l\u00e9 avec 12,5\u00a0% de l\u2019audience. Un chiffre en croissance de plus de 120\u00a0% depuis 2021. YouTube fait mieux que l\u2019ensemble des cha\u00eenes et des services de streaming\u00a0de la puissante major Disney<\/a>. Et davantage, \u00e9galement, que le leader mondial de la vid\u00e9o par abonnement\u00a0Netflix<\/a>, dont l\u2019audience stagne ces derniers mois autour de 7,5\u00a0%.<\/p>\n

Si YouTube est sans doute l\u2019\u00e9l\u00e9ment qui mat\u00e9rialise le mieux\u00a0l\u2019offensive de sa maison m\u00e8re sur le petit \u00e9cran<\/a>, Google, c\u2019est loin d\u2019\u00eatre le seul. La plateforme\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 91% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

Vente Flash : derniers jours<\/p>\n

3,99\u20ac par mois pendant 12 mois. Sans engagement.<\/p>\n

\n D\u00e9j\u00e0 abonn\u00e9\u00a0?
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\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"ENQU\u00caTE – Syst\u00e8me d\u2019exploitation, publicit\u00e9 cibl\u00e9e, YouTube\u2026 Le g\u00e9ant californien se place \u00e0 tous les niveaux de la…\n","protected":false},"author":2,"featured_media":213394,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[5717,1011,27,5724,323,5720,5725,5719,5723,5722,5721,5718,5715,5714,1834,43,40,41,39,42,44,5726,252,1364,5716,2784],"class_list":{"0":"post-213393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sciences-et-technologies","8":"tag-bibendum","9":"tag-fr","10":"tag-france","11":"tag-geant-vert","12":"tag-google","13":"tag-herisson-ernie-spontex","14":"tag-la-laitiere","15":"tag-lapin-duracell","16":"tag-mms","17":"tag-mamie-nova","18":"tag-mr-marie","19":"tag-mr-propre","20":"tag-personnage-publicitaire","21":"tag-pub","22":"tag-publicite","23":"tag-science","24":"tag-science-and-technology","25":"tag-sciences","26":"tag-sciences-et-technologies","27":"tag-technologies","28":"tag-technology","29":"tag-tele","30":"tag-television","31":"tag-tv","32":"tag-vache-qui-rit","33":"tag-youtube"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114766927894027054","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/213393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=213393"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/213393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/213394"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=213393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=213393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=213393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}