{"id":215417,"date":"2025-06-30T10:19:12","date_gmt":"2025-06-30T10:19:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/215417\/"},"modified":"2025-06-30T10:19:12","modified_gmt":"2025-06-30T10:19:12","slug":"apres-londres-la-strategie-dexpansion-de-saucony-passe-par-paris-3","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/215417\/","title":{"rendered":"Apr\u00e8s Londres, la strat\u00e9gie d&rsquo;expansion de Saucony passe par Paris"},"content":{"rendered":"<p class=\"article-content col-md-8 offset-md-1\">\n                                Saison apr\u00e8s saison, les grandes marques du sport font de l&rsquo;ombre aux showrooms de marques ind\u00e9pendantes qui s&rsquo;installent de fa\u00e7on saisonni\u00e8re dans les rues du Marais parisien durant la Fashion Week homme. Pr\u00e9sente depuis cinq ans avec un espace commercial B2B de plus en plus cons\u00e9quent \u00e0 l&rsquo;attention des acheteurs venus du monde entier, Saucony organisait ce mois de juin un pop-up rue du Temple avec atelier de customisation et bar \u00e0 matcha.<img decoding=\"async\" class=\"news-image\" style=\"width:100%;\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/06\/a781.jpg\" alt=\"Saucony a mis sur pied un pop-up ouvert au public durant la fashion week homme\" loading=\"lazy\"\/>Saucony a mis sur pied un pop-up ouvert au public durant la fashion week homme &#8211; SauconyUn espace \u00e9v\u00e8nementiel de quatre jours\u00a0baptis\u00e9 Syn Space o\u00f9 la marque a accueilli ses invit\u00e9s pour deux soir\u00e9es, enregistr\u00e9 un podcast, r\u00e9alis\u00e9 une rencontre avec le designer new yorkais Jae Tips qui a sign\u00e9 sa sixi\u00e8me collaboration avec la marque, fait partir un run en collaboration avec la marque Minted New York et pr\u00e9sent\u00e9 les mod\u00e8les de sa collection automne-hiver 2025 au grand public.\n                            <\/p>\n<p>\n                                Tous droits de reproduction et de repr\u00e9sentation r\u00e9serv\u00e9s.<br \/>\u00a9 2025 FashionNetwork.com\n                            <\/p>\n","protected":false},"excerpt":{"rendered":"Saison apr\u00e8s saison, les grandes marques du sport font de l&rsquo;ombre aux showrooms de marques ind\u00e9pendantes qui s&rsquo;installent&hellip;\n","protected":false},"author":2,"featured_media":215294,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1888],"tags":[1111,1928,11,1927,2424,537,2423,1777,674,1011,27,2425,985,12,1926,2298,626,1925,2426,2427,25,2421,2422],"class_list":{"0":"post-215417","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paris","8":"tag-actu","9":"tag-actu-paris","10":"tag-actualites","11":"tag-actualites-paris","12":"tag-beaute","13":"tag-contact","14":"tag-cosmetiques","15":"tag-eu","16":"tag-europe","17":"tag-fr","18":"tag-france","19":"tag-luxe","20":"tag-mode","21":"tag-news","22":"tag-news-paris","23":"tag-parfum","24":"tag-paris","25":"tag-paris-news","26":"tag-professionnel","27":"tag-professionnels","28":"tag-republique-francaise","29":"tag-reseau","30":"tag-textile"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114771811640811728","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/215417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=215417"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/215417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/215294"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=215417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=215417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=215417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}