{"id":218547,"date":"2025-07-01T16:17:10","date_gmt":"2025-07-01T16:17:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/218547\/"},"modified":"2025-07-01T16:17:10","modified_gmt":"2025-07-01T16:17:10","slug":"havas-media-france-renforce-sa-direction-avec-larrivee-de-dorothee-testard","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/218547\/","title":{"rendered":"Havas Media France renforce sa direction avec l\u2019arriv\u00e9e de Doroth\u00e9e Testard"},"content":{"rendered":"<p><strong>Le 1er juillet 2025, Havas Media France a annonc\u00e9 la nomination de Doroth\u00e9e Testard en tant que Directrice G\u00e9n\u00e9rale Adjointe. Forte d\u2019un parcours riche dans l\u2019univers des m\u00e9dias et du conseil strat\u00e9gique, elle rejoint l\u2019\u00e9quipe de direction aux c\u00f4t\u00e9s de Camille Gicquel et Antoine Minvielle-Debat, sous la pr\u00e9sidence de Caroline Le Moal. Cette arriv\u00e9e s\u2019inscrit dans la volont\u00e9 de l\u2019agence de renforcer son leadership et d\u2019acc\u00e9l\u00e9rer sa transformation autour de l\u2019intelligence artificielle et de la convergence des expertises.<\/strong><\/p>\n<p>Profil reconnu du secteur m\u00e9dia et sp\u00e9cialiste des strat\u00e9gies plurim\u00e9dias, Doroth\u00e9e Testard apporte \u00e0 l\u2019agence une solide exp\u00e9rience et une vision op\u00e9rationnelle aiguis\u00e9e des enjeux clients. Ce renforcement manag\u00e9rial accompagne la dynamique engag\u00e9e par Caroline Le Moal et son \u00e9quipe : repenser la relation agence-annonceur en int\u00e9grant des solutions data-driven et des dispositifs sur-mesure \u00e0 grande \u00e9chelle.<\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-132243 perfmatters-lazy\" alt=\"jupdlc, havas, nomination, direction, Doroth\u00e9e Testard\" width=\"2400\" height=\"1256\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/07\/jupdlc-netto-le-comptoir-ogilvy-4-2.jpg\"  data-\/>Cr\u00e9dit Photo : Havas Media France<\/p>\n<p>\u00a0<\/p>\n<p><strong>Une gouvernance renforc\u00e9e pour accompagner la transformation<\/strong><\/p>\n<p data-start=\"1181\" data-end=\"1693\">Ce renforcement de la direction s\u2019inscrit dans la volont\u00e9 d\u2019<a href=\"https:\/\/jai-un-pote-dans-la.com\/cannes-lions-2025-jacques-seguela\/\" target=\"_blank\" rel=\"noopener nofollow\">Havas<\/a> Media France de consolider son leadership sur le march\u00e9 et de r\u00e9inventer la relation agence-annonceur. <a href=\"https:\/\/www.linkedin.com\/in\/doroth\u00e9e-testard-b0665116\/\" target=\"_blank\" rel=\"noopener nofollow\">Doroth\u00e9e Testard<\/a>, dot\u00e9e d\u2019une grande expertise des leviers on et off, apporte \u00e0 l\u2019agence sa connaissance pointue des secteurs FMCG, automobile et retail. Une arriv\u00e9e salu\u00e9e par Caroline Le Moal, CEO de l\u2019agence, qui souligne l\u2019importance de ce profil exp\u00e9riment\u00e9 dans le collectif de direction et dans le d\u00e9veloppement du portefeuille clients.<\/p>\n<p data-start=\"1181\" data-end=\"1693\">\n<\/p>\n<p style=\"text-align: center;\">\u00c0 d\u00e9couvrir sur JUPDLC<\/p>\n<p><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=UqODCtdXDmc\" rel=\"noopener nofollow\" class=\"adv-link\" target=\"_blank\" aria-label=\"DISPLAY BTBTalks BNPP EP03728x90 (3) (1)\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"728\" height=\"90\" class=\"perfmatters-lazy\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/07\/DISPLAY-728x90-3-1.jpg\"\/><\/a><\/p>\n<p><strong>Une ambition tourn\u00e9e vers l\u2019innovation et la convergence<\/strong><\/p>\n<p data-start=\"1766\" data-end=\"2232\">L\u2019int\u00e9gration de Doroth\u00e9e Testard intervient \u00e0 un moment strat\u00e9gique pour Havas Media France, engag\u00e9 dans le d\u00e9ploiement de sa strat\u00e9gie Converged. Cette approche unifie conseil et activation m\u00e9dia personnalis\u00e9e \u00e0 grande \u00e9chelle gr\u00e2ce \u00e0 l\u2019IA et \u00e0 la compl\u00e9mentarit\u00e9 des expertises du r\u00e9seau Havas Media. Avec ce nouveau leadership, l\u2019agence entend acc\u00e9l\u00e9rer la mise en \u0153uvre de solutions innovantes pour r\u00e9pondre aux nouveaux enjeux des marques et des audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"Le 1er juillet 2025, Havas Media France a annonc\u00e9 la nomination de Doroth\u00e9e Testard en tant que Directrice&hellip;\n","protected":false},"author":2,"featured_media":218548,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,35784,35785,1011,27,35786,1434,12,8145,25],"class_list":{"0":"post-218547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-actualites","9":"tag-directrice-generale-adjointe","10":"tag-dorothee-testard","11":"tag-fr","12":"tag-france","13":"tag-havas-media-france","14":"tag-mercato","15":"tag-news","16":"tag-nomination","17":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114778881746892588","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/218547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=218547"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/218547\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/218548"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=218547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=218547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=218547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}