{"id":243191,"date":"2025-07-11T19:29:11","date_gmt":"2025-07-11T19:29:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/243191\/"},"modified":"2025-07-11T19:29:11","modified_gmt":"2025-07-11T19:29:11","slug":"quatre-ans-et-des-milliards-de-dollars-plus-tard-mais-ou-est-donc-passe-le-metavers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/243191\/","title":{"rendered":"quatre ans et des milliards de dollars plus tard, mais o\u00f9 est donc pass\u00e9 le m\u00e9tavers\u00a0?"},"content":{"rendered":"

ENQU\u00caTE <\/strong>– Le grand projet de Mark Zuckerberg annonc\u00e9 en 2021 suscite aujourd\u2019hui les moqueries. Pourtant, entre lunettes intelligentes, jumeaux num\u00e9riques et IA, l\u2019hybridation entre le r\u00e9el et le virtuel avance \u00e0 bas bruit.<\/p>\n

\u00ab\u00a0Le m\u00e9tavers<\/a> \u00a0sera le successeur du smartphone. Cette plateforme sera encore plus immersive – une sorte d\u2019internet palpable, o\u00f9 vous serez dans l\u2019exp\u00e9rience au lieu de la regarder.\u00a0\u00bb En quelques mots, Mark Zuckerberg avait provoqu\u00e9 un s\u00e9isme ce 29\u00a0octobre 2021. Adieu Facebook,\u00a0son empire des r\u00e9seaux sociaux s\u2019appellera d\u00e9sormais Meta<\/a>, signal fort du cap pris par l\u2019entrepreneur californien pour la d\u00e9cennie \u00e0 venir. \u00ab\u00a0Nous esp\u00e9rons amener 1\u00a0milliard de personnes \u00e0 utiliser le m\u00e9tavers\u00a0\u00bb, via des \u00ab\u00a0produits de r\u00e9alit\u00e9 virtuelle et augment\u00e9e\u00a0\u00bb, \u00ab\u00a0une plateforme de commerce digital\u00a0\u00bb, et \u00ab\u00a0une plateforme sociale\u00a0\u00bb. La mission est confi\u00e9e \u00e0 sa division Reality Labs, dans laquelle sont d\u00e9vers\u00e9es des dizaines de milliards de dollars par an.<\/p>\n

Les directions innovation des grands groupes s\u2019agitent\u00a0: le m\u00e9tavers, il faut en \u00eatre – m\u00eame si personne n\u2019est d\u2019accord sur sa d\u00e9finition. \u00ab\u00a0C\u2019\u00e9tait la folie furieuse. Les marques voulaient faire partie de ce bouleversement annonc\u00e9\u00a0\u00bb<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 90% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

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