{"id":276598,"date":"2025-07-27T03:58:10","date_gmt":"2025-07-27T03:58:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/276598\/"},"modified":"2025-07-27T03:58:10","modified_gmt":"2025-07-27T03:58:10","slug":"meta-interdira-la-publicite-politique-dans-lue-a-partir-doctobre","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/276598\/","title":{"rendered":"Meta interdira la publicit\u00e9 politique dans l&rsquo;UE \u00e0 partir d&rsquo;octobre"},"content":{"rendered":"<ul class=\"filan_fisteku_info\">\n<li>\n                                            26 juillet 2025 21:32\n                                        <\/li>\n<li>\n                                            Partager \u00e0:<\/p>\n<\/li>\n<\/ul>\n<p>Meta Platforms mettra fin \u00e0 la publicit\u00e9 politique, \u00e9lectorale et sociale sur sa plateforme dans l&rsquo;UE \u00e0 partir de d\u00e9but octobre, a rapport\u00e9 Reuters.<\/p>\n<p>Comme l&rsquo;a annonc\u00e9 l&rsquo;entreprise am\u00e9ricaine de m\u00e9dias sociaux, cette interdiction sera mise en \u0153uvre en raison de l&rsquo;incertitude juridique due aux nouvelles r\u00e8gles de l&rsquo;UE sur la publicit\u00e9 politique.\u00a0<\/p>\n<p>La l\u00e9gislation de l&rsquo;Union europ\u00e9enne, appel\u00e9e r\u00e8glement sur la transparence et le ciblage de la publicit\u00e9 politique et qui s&rsquo;appliquera \u00e0 partir du 10 octobre, a \u00e9t\u00e9 motiv\u00e9e par des inqui\u00e9tudes concernant la d\u00e9sinformation et l&rsquo;ing\u00e9rence \u00e9trang\u00e8re dans les \u00e9lections \u00e0 travers le bloc des 27 pays.<\/p>\n<p>La loi oblige les grandes entreprises technologiques \u00e0 indiquer clairement les publicit\u00e9s politiques sur leurs plateformes, qui les a pay\u00e9es et combien, et comment et quelles \u00e9lections sont cibl\u00e9es, sinon elles risquent des amendes pouvant aller jusqu&rsquo;\u00e0 6 % de leur chiffre d&rsquo;affaires annuel.<\/p>\n<p>Meta a d\u00e9clar\u00e9 que les r\u00e8gles de l\u2019UE finiraient par nuire aux Europ\u00e9ens.<\/p>\n<p>Facebook et Instagram, qui font partie de Meta, font actuellement l&rsquo;objet d&rsquo;une enqu\u00eate de la Commission europ\u00e9enne en raison de soup\u00e7ons concernant leur incapacit\u00e9 \u00e0 lutter contre la d\u00e9sinformation et la publicit\u00e9 trompeuse \u00e0 l&rsquo;approche des \u00e9lections au Parlement europ\u00e9en de 2024.<\/p>\n","protected":false},"excerpt":{"rendered":"26 juillet 2025 21:32 Partager \u00e0: Meta Platforms mettra fin \u00e0 la publicit\u00e9 politique, \u00e9lectorale et sociale sur&hellip;\n","protected":false},"author":2,"featured_media":276599,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[11,1777,674,1779,1011,27,12,25,1778,364],"class_list":{"0":"post-276598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-actualites","9":"tag-eu","10":"tag-europe","11":"tag-european-union","12":"tag-fr","13":"tag-france","14":"tag-news","15":"tag-republique-francaise","16":"tag-ue","17":"tag-union-europeenne"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114923195944650232","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/276598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=276598"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/276598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/276599"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=276598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=276598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=276598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}