r\u00e9seaux sociaux<\/a>\u00a0(souvent sous couvert de partenariats avec des marques). Leur corps n\u2019est plus seulement un capital beaut\u00e9\u00a0: il est devenu terrain d\u2019exp\u00e9rimentation, laboratoire o\u00f9 se dessine l\u2019avenir du wellness. Plus qu\u2019un id\u00e9al esth\u00e9tique, la silhouette devient projet de sant\u00e9, pari sur la long\u00e9vit\u00e9, investissement pour durer. Entre technologies de pointe et obsession du reverse aging, les c\u00e9l\u00e9brit\u00e9s adoptent des pratiques \u00e0 la lisi\u00e8re de la m\u00e9decine, de la performance et du marketing. La culture du summer body est remplac\u00e9e par l\u2019explosion d\u2019un nouveau culte\u00a0: celui du corps optimis\u00e9, mesur\u00e9, \u00abaugment\u00e9.\u00bb Des salles priv\u00e9es de Hollywood aux spas high-tech parisiens, des cliniques suisses aux studios new-yorkais, il s\u2019organise en rituels sophistiqu\u00e9s. Un territoire autrefois r\u00e9serv\u00e9 aux professionnels de sant\u00e9\u2026<\/p>\n\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 90% \u00e0 d\u00e9couvrir.\n <\/p>\n
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