{"id":284958,"date":"2025-07-30T18:50:12","date_gmt":"2025-07-30T18:50:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/284958\/"},"modified":"2025-07-30T18:50:12","modified_gmt":"2025-07-30T18:50:12","slug":"lia-se-repand-dans-la-publicite-mais-crispe-les-consommateurs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/284958\/","title":{"rendered":"l\u2019IA se r\u00e9pand dans la publicit\u00e9, mais crispe les consommateurs"},"content":{"rendered":"<p><strong>D\u00c9CRYPTAGE <\/strong>&#8211; Les \u00ab\u00a0bad buzz\u00a0\u00bb se multiplient contre des marques et des influenceurs accus\u00e9s de menacer l\u2019emploi. Le secteur cherche le bon \u00e9quilibre face au risque r\u00e9putationnel.<\/p>\n<p class=\"fig-paragraph\">Longue chevelure blonde, l\u00e8vres pulpeuses, pommettes saillantes et taille de gu\u00eape. Dans les pages de l\u2019\u00e9dition d\u2019ao\u00fbt de l\u2019\u00e9dition am\u00e9ricaine du\u00a0<a href=\"http:\/\/www.lefigaro.fr\/industrie-mode\/vogue-world-paris-very-bad-trip-sur-la-place-vendome-20240624\" data-fig-type=\"Article\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" target=\"_blank\" rel=\"noopener\">magazine Vogue<\/a>, une publicit\u00e9 pour la marque Guess met en sc\u00e8ne un mannequin cochant toutes les cases d\u2019une beaut\u00e9 st\u00e9r\u00e9otyp\u00e9e. Et pour cause\u00a0: cette jeune femme a \u00e9t\u00e9\u00a0<a href=\"http:\/\/www.lefigaro.fr\/secteur\/high-tech\/sur-vinted-les-photos-des-utilisateurs-cedent-peu-a-peu-la-place-a-celles-generees-par-l-ia-20250729\" target=\"_blank\" data-fig-type=\"NewsFlash\" rel=\"noopener\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\">g\u00e9n\u00e9r\u00e9e par une intelligence artificielle<\/a>. Le choix atypique de Guess a soulev\u00e9 un d\u00e9ferlement de critiques sur les r\u00e9seaux sociaux. \u00ab\u00a0Comme si les standards de beaut\u00e9 n\u2019\u00e9taient pas d\u00e9j\u00e0 devenus assez irr\u00e9alistes, maintenant les jeunes filles sont en comp\u00e9tition avec des femmes qui n\u2019existent m\u00eame pas\u00a0\u00bb, s\u2019inqui\u00e8te une utilisatrice d\u2019Instagram.<\/p>\n<p class=\"fig-paragraph\">Une accusation dont se d\u00e9fendent Valentina Gonzalez et Andreea Petrescu, les fondatrices de l\u2019agence Seraphinne Vallora \u00e0 l\u2019origine de l\u2019image controvers\u00e9e. \u00ab\u00a0Toutes les publicit\u00e9s sont cr\u00e9\u00e9es pour donner une image de perfection et montrent g\u00e9n\u00e9ralement des top-mod\u00e8les. Ce que nous faisons n\u2019a rien de diff\u00e9rent\u00a0\u00bb, justifie Andreea\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 90% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vous avez envie de lire la suite ?<\/p>\n<p class=\"fig-premium-paywall__subtitle\">D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fmedias%2Fembauchez-des-graphistes-l-ia-se-repand-dans-la-publicite-mais-crispe-les-consommateurs-20250730\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDY5MzBlLWYyMjMtNjE5YS05YzNlLTcxOWYzNzM1OTA3N19fQXJ0aWNsZQ==_\u00abEmbauchez des graphistes\u00a0!\u00bb\u00a0: l\u2019IA se r\u00e9pand dans la publicit\u00e9, mais crispe les consommateurs_330&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDY5MzBlLWYyMjMtNjE5YS05YzNlLTcxOWYzNzM1OTA3N19fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Les \u00ab\u00a0bad buzz\u00a0\u00bb se multiplient contre des marques et des influenceurs accus\u00e9s de menacer l\u2019emploi. Le&hellip;\n","protected":false},"author":2,"featured_media":284959,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1358],"tags":[1348,1384,1385,1386,58,59,1011,27,2480,223,1834],"class_list":{"0":"post-284958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-arts-et-design","8":"tag-arts","9":"tag-arts-and-design","10":"tag-arts-et-design","11":"tag-design","12":"tag-divertissement","13":"tag-entertainment","14":"tag-fr","15":"tag-france","16":"tag-influenceurs","17":"tag-intelligence-artificielle","18":"tag-publicite"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114943690417669846","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/284958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=284958"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/284958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/284959"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=284958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=284958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=284958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}