{"id":301022,"date":"2025-08-06T18:51:44","date_gmt":"2025-08-06T18:51:44","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/301022\/"},"modified":"2025-08-06T18:51:44","modified_gmt":"2025-08-06T18:51:44","slug":"ces-pubs-zara-interdites-au-royaume-uni-a-cause-de-mannequins-trop-maigres","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/301022\/","title":{"rendered":"Ces pubs Zara interdites au Royaume-Uni \u00e0 cause de mannequins trop maigres"},"content":{"rendered":"

\"Le <\/p>\n

Zara<\/p>\n

Le r\u00e9gulateur britannique de la publicit\u00e9 a demand\u00e9 \u00e0 Zara de retirer deux images de son site internet, jug\u00e9es \u00ab\u00a0irresponsables\u00a0\u00bb.<\/p>\n

PR\u00caT-\u00c0-PORTER – \u00ab\u00a0Irresponsables\u00a0\u00bb. Deux publicit\u00e9s du groupe de v\u00eatements espagnol Zara<\/a>, des photos publi\u00e9es sur son site Internet, ont \u00e9t\u00e9 retir\u00e9es par le r\u00e9gulateur britannique de la publicit\u00e9, qui a estim\u00e9 qu\u2019elles mettaient en sc\u00e8ne des mannequins \u00e0 la \u00ab\u00a0maigreur malsaine\u00a0\u00bb<\/a>.<\/p>\n

Ces images, publi\u00e9es dans des carrousels li\u00e9s \u00e0 des fiches produit, \u00ab\u00a0ne doivent plus appara\u00eetre sous la forme qui a fait l\u2019objet de la plainte\u00a0\u00bb, \u00e9crit l\u2019Advertising standard authority (ASA) dans sa d\u00e9cision, diffus\u00e9e ce mercredi 6\u00a0ao\u00fbt.<\/p>\n

L\u2019ASA estime que, dans l\u2019une des photos, qui montre un mannequin en chemise oversize, un \u00ab\u00a0point focal\u00a0\u00bb est cr\u00e9\u00e9 autour de la clavicule, qui ressort \u00ab\u00a0visiblement\u00a0\u00bb. La position du mod\u00e8le, \u00ab\u00a0combin\u00e9e au port d\u2019un haut ample\u00a0\u00bb donne en outre \u00ab\u00a0l\u2019impression\u00a0\u00bb que ses bras, ses \u00e9paules et sa poitrine sont \u00ab\u00a0tr\u00e8s minces\u00a0\u00bb<\/a>.<\/p>\n

\u00ab\u00a0Des directives et des contr\u00f4les stricts\u00a0\u00bb <\/p>\n

La seconde image montre un mannequin en robe courte, visage \u00ab\u00a0l\u00e9g\u00e8rement \u00e9maci\u00e9\u00a0\u00bb, clavicule \u00ab\u00a0visiblement saillante\u00a0\u00bb et jambes \u00ab\u00a0particuli\u00e8rement minces\u00a0\u00bb. Zara\u00a0a indiqu\u00e9 lors de l\u2019enqu\u00eate avoir suivi les recommandations britanniques, en demandant aux deux mod\u00e8les concern\u00e9es \u00ab\u00a0un certificat m\u00e9dical attestant de leur bonne sant\u00e9, d\u00e9livr\u00e9 par des m\u00e9decins sp\u00e9cialis\u00e9s dans le diagnostic des troubles alimentaires\u00a0\u00bb, avant de les embaucher.<\/p>\n

\u00ab\u00a0Nous nous engageons \u00e0 proposer un contenu responsable et suivons des directives et des contr\u00f4les stricts dans la s\u00e9lection et la photographie des mannequins\u00a0\u00bb, a assur\u00e9 un porte-parole de\u00a0Zara\u00a0au Royaume-Uni aupr\u00e8s de l\u2019AFP, confirmant que les images avaient \u00e9t\u00e9 retir\u00e9es.<\/p>\n

Zara a d\u00e9clar\u00e9 \u00e0 l\u2019ASA qu\u2019aucune des images n\u2019avait \u00e9t\u00e9 modifi\u00e9e au-del\u00e0 de \u00ab\u00a0modifications tr\u00e8s mineures de l\u2019\u00e9clairage et des couleurs\u00a0\u00bb. La marque a ajout\u00e9 qu\u2019elle suivait les recommandations d\u2019un rapport intitul\u00e9 \u00ab\u00a0Fashioning a Healthy Future\u00a0\u00bb, publi\u00e9 en 2007 par la UK Model Health Inquiry. Dans des cas similaires, l\u2019ASA a d\u00e9j\u00e0 banni des images de Next ou de Marks & Spencer cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"Zara Le r\u00e9gulateur britannique de la publicit\u00e9 a demand\u00e9 \u00e0 Zara de retirer deux images de son site…\n","protected":false},"author":2,"featured_media":301023,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1588],"tags":[11,16021,1777,674,5656,13505,985,12,473,1853,1851,1850,1852,11644,30403],"class_list":{"0":"post-301022","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royaume-uni","8":"tag-actualites","9":"tag-anorexie","10":"tag-eu","11":"tag-europe","12":"tag-life","13":"tag-mannequin","14":"tag-mode","15":"tag-news","16":"tag-royaume-uni","17":"tag-royaume-uni-de-grande-bretagne-et-dirlande-du-nord","18":"tag-uk","19":"tag-united-kingdom","20":"tag-united-kingdom-of-great-britain-and-northern-ireland","21":"tag-vetements","22":"tag-zara"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114983330443451930","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/301022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=301022"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/301022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/301023"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=301022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=301022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=301022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}