{"id":302952,"date":"2025-08-07T14:34:09","date_gmt":"2025-08-07T14:34:09","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/302952\/"},"modified":"2025-08-07T14:34:09","modified_gmt":"2025-08-07T14:34:09","slug":"pour-son-premier-restaurant-en-france-cette-chaine-anglaise-a-choisi-strasbourg-on-vous-presente-tortilla","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/302952\/","title":{"rendered":"Pour son premier restaurant en France, cette chaine anglaise a choisi Strasbourg : on vous pr\u00e9sente \u00ab\u00a0Tortilla\u00a0\u00bb"},"content":{"rendered":"<p>            Par<br \/>\n        <strong><br \/>\n            <a href=\"https:\/\/actu.fr\/auteur\/olivia-kouassi\" title=\"Consulter tous les articles de Olivia Kouassi\" target=\"_blank\" rel=\"noopener\">Olivia Kouassi<\/a><br \/>\n        <\/strong><\/p>\n<p>        Publi\u00e9 le<\/p>\n<p>            7 ao\u00fbt 2025 \u00e0 16h17        <\/p>\n<p>Le changement est discret. Depuis le 15\u00a0juin, l\u2019enseigne de restauration rapide aux influences mexicaines<strong> Fresh Burritos,<\/strong> situ\u00e9e \u00e0 deux pas de la <strong>place Kl\u00e9ber<\/strong> \u00e0 <a href=\"https:\/\/actu.fr\/strasbourg\/\" target=\"_blank\" rel=\"noopener\">Strasbourg,<\/a> a <strong>chang\u00e9 de nom<\/strong> et s\u2019appelle d\u00e9sormais <strong>Tortilla<\/strong>. Loin d\u2019un simple changement d\u2019appellation, le restaurant strasbourgeois est en fait<strong> le premier en France<\/strong> de la marque anglaise.<\/p>\n<p>Premi\u00e8re ouverture fran\u00e7aise<\/p>\n<p class=\" wall-content\">Les burritos et autres nachos se d\u00e9gustent donc d\u00e9sormais sous une nouvelle banni\u00e8re. Dans le but de s\u2019implanter en France, la marque anglaise Tortilla, qui poss\u00e8de une <strong>centaine de restaurants<\/strong> au Royaume-Uni et dans le Moyen-Orient, a rachet\u00e9 les <strong>19 restaurants Fresh Burritos<\/strong> il y a un an en juillet\u00a02024. La marque fran\u00e7aise avait \u00e9t\u00e9 fond\u00e9e en 2011.<\/p>\n<p class=\" wall-content\">\u00ab\u2009Le march\u00e9 du burrito n\u2019est pas encore bien implant\u00e9 en France, il y avait donc une opportunit\u00e9 en rachetant une marque d\u00e9j\u00e0 existante\u2009\u00bb, explique l\u2019enseigne.<\/p>\n<p>Quelques changements au menu<\/p>\n<p class=\" wall-content\">Si la carte reste globalement similaire \u00e0 celle de Fresh Burritos, Tortilla compte se <strong>d\u00e9marquer en proposant des produits frais,<\/strong> cuisin\u00e9s dans une usine situ\u00e9e \u00e0 Lille (Nord) et que les employ\u00e9s pr\u00e9parent sur place.<\/p>\n<p class=\" wall-content\">Le prochain Tortilla de France devrait ouvrir ses portes mi-ao\u00fbt dans le centre commercial Belle-Epine \u00e0 Thiais (<a href=\"https:\/\/actu.fr\/paris\/\" target=\"_blank\" rel=\"noopener\">Val-de-Marne<\/a>) et sera suivi d\u2019une dizaine d\u2019autres aux quatre coins de l\u2019Hexagone.<\/p>\n<p class=\" wall-content\">Suivez toute l\u2019actualit\u00e9 de vos villes et m\u00e9dias favoris en vous inscrivant \u00e0 <a href=\"https:\/\/moncompte.actu.fr\" title=\"D\u00e9couvez Mon Actu\" rel=\"nofollow noopener\" data-trk=\"{&quot;cta&quot;:{&quot;action&quot;:&quot;https:\\\/\\\/moncompte.actu.fr&quot;,&quot;category&quot;:&quot;mon compte&quot;,&quot;from&quot;:&quot;article footer&quot;,&quot;name&quot;:&quot;Mon actu&quot;,&quot;type&quot;:&quot;cta&quot;}}\" target=\"_blank\">Mon Actu<\/a>.<\/p>\n<ul class=\"ac-article-tag wall-content\">\n<li><a href=\"https:\/\/actu.fr\/tag\/nouveaux-commerces\" data-trk=\"{&quot;cta&quot;:{&quot;action&quot;:&quot;Nouveaux commerces&quot;,&quot;category&quot;:&quot;tag&quot;,&quot;from&quot;:&quot;article footer&quot;,&quot;name&quot;:&quot;Nouveaux commerces&quot;,&quot;type&quot;:&quot;cta&quot;}}\" target=\"_blank\" rel=\"noopener\">#Nouveaux commerces<\/a><\/li>\n<li><a href=\"https:\/\/actu.fr\/tag\/restaurant\" data-trk=\"{&quot;cta&quot;:{&quot;action&quot;:&quot;Restaurant&quot;,&quot;category&quot;:&quot;tag&quot;,&quot;from&quot;:&quot;article footer&quot;,&quot;name&quot;:&quot;Restaurant&quot;,&quot;type&quot;:&quot;cta&quot;}}\" target=\"_blank\" rel=\"noopener\">#Restaurant<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Par Olivia Kouassi Publi\u00e9 le 7 ao\u00fbt 2025 \u00e0 16h17 Le changement est discret. Depuis le 15\u00a0juin, l\u2019enseigne&hellip;\n","protected":false},"author":2,"featured_media":302953,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2820],"tags":[1111,11,1777,674,1011,27,775,12,3147,25,1340,104,640],"class_list":{"0":"post-302952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-strasbourg","8":"tag-actu","9":"tag-actualites","10":"tag-eu","11":"tag-europe","12":"tag-fr","13":"tag-france","14":"tag-grand-est","15":"tag-news","16":"tag-nouveaux-commerces","17":"tag-republique-francaise","18":"tag-restaurant","19":"tag-societe","20":"tag-strasbourg"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114987982099949090","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/302952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=302952"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/302952\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/302953"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=302952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=302952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=302952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}