{"id":312759,"date":"2025-08-12T00:24:15","date_gmt":"2025-08-12T00:24:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/312759\/"},"modified":"2025-08-12T00:24:15","modified_gmt":"2025-08-12T00:24:15","slug":"en-plein-mercato-kilmer-sports-a-reussi-un-coup-de-maitre-qui-fait-grand-bruit","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/312759\/","title":{"rendered":"en plein Mercato, Kilmer Sports a r\u00e9ussi un coup de ma\u00eetre qui fait grand bruit\u00a0\u00a0"},"content":{"rendered":"<p><strong>Vendu en \u00e9dition limit\u00e9e lors du c\u00e9l\u00e8bre festival lig\u00e9rien, le maillot \u00ab Foreztival \u00bb de l\u2019<a href=\"https:\/\/www.butfootballclub.fr\/612453-asse-mercato-une-recrue-a-signe-en-catimini-officialisation-imminente\/\" rel=\"noopener nofollow\" target=\"_blank\">ASSE<\/a> a rencontr\u00e9 un vrai succ\u00e8s. Plus qu\u2019un coup marketing, une op\u00e9ration qui rapproche le club de ses supporters.<\/strong><\/p>\n<p>L\u2019AS Saint-\u00c9tienne a trouv\u00e9 un moyen original de faire vibrer ses supporters loin des pelouses. \u00c0 l\u2019occasion du Foreztival, \u00e9v\u00e9nement musical incontournable de Tr\u00e9lins (Loire), le club a propos\u00e9 un maillot collector aux couleurs du festival. Et le succ\u00e8s a \u00e9t\u00e9 imm\u00e9diat.<\/p>\n<p>\u00ab Vu la quantit\u00e9, quelques centaines de maillots vendus 55 \u20ac pi\u00e8ce, ce n\u2019est pas un enjeu de business \u00bb, explique Thomas Granger, responsable de la communication de l\u2019ASSE, dans les colonnes du <a href=\"https:\/\/www.poteaux-carres.com\/potin-P0520250806082356-Foreztival-et-les-Verts.html\" rel=\"noopener nofollow\" target=\"_blank\">Progr\u00e8s<\/a>. Les b\u00e9n\u00e9fices, partag\u00e9s \u00e0 50\/50 entre le club et l\u2019organisation du festival, n\u2019\u00e9taient pas la priorit\u00e9. \u00ab C\u2019est l\u2019occasion de diversifier nos produits, avec une charte graphique diff\u00e9rente et notre logo en orange. Cela nous permet aussi de parler aux St\u00e9phanois, sans attendre un match tous les 15 jours. \u00bb<\/p>\n<p>L\u2019ASSE a frapp\u00e9 un grand coup en terme d\u2019image<\/p>\n<p>L\u2019op\u00e9ration s\u2019inscrit dans une d\u00e9marche plus large initi\u00e9e par le label culturel \u00ab Steph\u2019 \u00bb, lanc\u00e9 par l\u2019<a href=\"https:\/\/www.butfootballclub.fr\/612619-asse-mercato-coup-de-theatre-pour-bouchouari-a-lol\/\" rel=\"noopener nofollow\" target=\"_blank\">ASSE<\/a> il y a trois ans. Ce programme soutient des \u00e9v\u00e9nements locaux comme le festival de musique \u00e9lectronique Positive Education, la Nuit des Martyrs (soir\u00e9e \u00e9tudiante) ou encore le Foreztival.<\/p>\n<p>Pour Granger, le choix est \u00e9vident : \u00ab Le Foreztival est un vrai repaire de supporters. On se retrouve dans les valeurs qu\u2019ils d\u00e9fendent : le circuit court, l\u2019attention port\u00e9e \u00e0 l\u2019accueil des festivaliers. \u00bb Une fa\u00e7on pour le club de renforcer ses liens avec son territoire, m\u00eame loin des terrains de Ligue 2.<\/p>\n","protected":false},"excerpt":{"rendered":"Vendu en \u00e9dition limit\u00e9e lors du c\u00e9l\u00e8bre festival lig\u00e9rien, le maillot \u00ab Foreztival \u00bb de l\u2019ASSE a rencontr\u00e9&hellip;\n","protected":false},"author":2,"featured_media":312760,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1410],"tags":[11,448,63,1011,27,66,3388,12,60,10662],"class_list":{"0":"post-312759","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-football","8":"tag-actualites","9":"tag-champions-league","10":"tag-football","11":"tag-fr","12":"tag-france","13":"tag-ligue-1","14":"tag-matchs","15":"tag-news","16":"tag-sports","17":"tag-transferts"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115012951301930861","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/312759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=312759"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/312759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/312760"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=312759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=312759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=312759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}