{"id":316405,"date":"2025-08-13T14:06:10","date_gmt":"2025-08-13T14:06:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/316405\/"},"modified":"2025-08-13T14:06:10","modified_gmt":"2025-08-13T14:06:10","slug":"ces-nouveaux-touristes-chinois-qui-preferent-decouvrir-leur-pays-plutot-que-leurope","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/316405\/","title":{"rendered":"Ces nouveaux touristes chinois qui pr\u00e9f\u00e8rent d\u00e9couvrir leur pays plut\u00f4t que l\u2019Europe"},"content":{"rendered":"<p><strong>D\u00c9CRYPTAGE <\/strong>&#8211; Moins attach\u00e9es aux \u00ab\u00a0vacances shopping\u00a0\u00bb, les jeunes g\u00e9n\u00e9rations cherchent l\u2019aventure dans les montagnes du Yunnan ou dans l\u2019Himalaya. Et les autorit\u00e9s encouragent le ph\u00e9nom\u00e8ne.<\/p>\n<p class=\"fig-paragraph\">Embrassant les nuages, les pics de gr\u00e8s de Zhangjiajie surplombent une mer de brume et de for\u00eat. Suspendues entre ciel et roches des passerelles de bois accueillent chaque jour des flots de randonneurs venus des grandes villes chinoises. Ici, les sacs \u00e0 main de luxe laissent la place aux sacs \u00e0 dos, et les conversations portent davantage sur les itin\u00e9raires et paysages que sur les vitrines. Car les\u00a0<a href=\"http:\/\/www.lefigaro.fr\/sports\/football\/foot-un-jeune-chinois-en-etat-de-mort-cerebral-apres-un-choc-violent-lors-d-un-match-en-espagne-20250213\" data-fig-type=\"NewsFlash\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\" rel=\"nofollow noopener\" target=\"_blank\">jeunes Chinois\u00a0<\/a>changent leurs priorit\u00e9s\u00a0: aux voyages dans les capitales europ\u00e9ennes succ\u00e8de un tourisme d\u2019exp\u00e9rience dans la nature chinoise. Plus question alors d\u2019acheter pour affirmer son statut social, mieux vaut d\u00e9sormais raconter \u00e0 ses camarades son trek dans les montagnes. Plus d\u2019un tiers des Chinois recherchent d\u00e9sormais des exp\u00e9riences d\u2019aventure en ext\u00e9rieur, souligne un\u00a0<a href=\"https:\/\/dragontrail.com\/resources\/sentiment-reports\" target=\"_blank\" rel=\"sponsored noopener nofollow\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\">rapport du cabinet de conseil\u00a0Dragon Trail International<\/a>\u00a0en avril. Ils ne sont plus que 18\u00a0% \u00e0 rechercher du shopping en voyage. Au programme, des s\u00e9jours individualis\u00e9s et guid\u00e9s, faits de d\u00e9couvertes artisanales\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 79% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash<\/p>\n<p class=\"fig-premium-paywall__subtitle\">4,99\u20ac par mois pendant 12 mois. Sans engagement<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fconjoncture%2Fces-nouveaux-touristes-chinois-qui-preferent-decouvrir-leur-pays-plutot-que-l-europe-20250813\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDU4ZDY3LTJkZjItNmZhOC05MjYyLWFiMGM0OGM0ZDA1Zl9fQXJ0aWNsZQ==_Ces nouveaux touristes chinois qui pr\u00e9f\u00e8rent d\u00e9couvrir leur pays plut\u00f4t que l\u2019Europe_1000&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDU4ZDY3LTJkZjItNmZhOC05MjYyLWFiMGM0OGM0ZDA1Zl9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Moins attach\u00e9es aux \u00ab\u00a0vacances shopping\u00a0\u00bb, les jeunes g\u00e9n\u00e9rations cherchent l\u2019aventure dans les montagnes du Yunnan ou&hellip;\n","protected":false},"author":2,"featured_media":316406,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[11,309,17848,1777,674,1011,27,2425,12,25,602,586],"class_list":{"0":"post-316405","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-europe","8":"tag-actualites","9":"tag-chine","10":"tag-chinois","11":"tag-eu","12":"tag-europe","13":"tag-fr","14":"tag-france","15":"tag-luxe","16":"tag-news","17":"tag-republique-francaise","18":"tag-tourisme","19":"tag-voyage"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115021845860151613","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/316405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=316405"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/316405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/316406"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=316405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=316405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=316405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}