{"id":320899,"date":"2025-08-15T13:34:10","date_gmt":"2025-08-15T13:34:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/320899\/"},"modified":"2025-08-15T13:34:10","modified_gmt":"2025-08-15T13:34:10","slug":"chiffre-daffaires-shein-au-royaume-uni-en-hausse","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/320899\/","title":{"rendered":"Chiffre d&rsquo;affaires Shein au Royaume-Uni en hausse"},"content":{"rendered":"<p>                    <img decoding=\"async\" style=\"aspect-ratio:16\/9\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/08\/appshunter-io-7W2cxS8MoVg-unsplash-1.jpg\" width=\"100%\" loading=\"eager\"\/><\/p>\n<p>                            <a href=\"https:\/\/fr.businessam.be\/author\/redactie\/\" class=\"author-thumbnail\" style=\"border: 2px inset #00000099;\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/08\/1755264850_452_cropped-favicon-192x192.png\" width=\"80\" height=\"80\" alt=\"Business AM\"\/><\/a>\ue05bpar <a href=\"https:\/\/fr.businessam.be\/author\/redactie\/\" target=\"_blank\" rel=\"noopener\">Business AM<\/a><br \/>\ue010publi\u00e9 le vendredi 15 ao\u00fbt 2025 \u00e0 15:01 \u2022 <br \/>\ue00c2 min de lecture<\/p>\n<p>Principaux renseignements<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Le chiffre d\u2019affaires de Shein au Royaume-Uni a augment\u00e9 de 32,3 pour cent en 2024, gr\u00e2ce \u00e0 la forte demande des consommateurs.<\/strong><\/li>\n<li><strong>Les b\u00e9n\u00e9fices avant imp\u00f4ts ont \u00e9galement augment\u00e9 de 56,6 pour cent.<\/strong><\/li>\n<li><strong>La suppression progressive des exemptions douani\u00e8res pour les colis de faible valeur du commerce \u00e9lectronique repr\u00e9sente un d\u00e9fi pour la rentabilit\u00e9 future de Shein.<\/strong><\/li>\n<\/ul>\n<p>Le d\u00e9taillant de mode rapide Shein, dont le si\u00e8ge est en Chine, conna\u00eet une croissance significative au Royaume-Uni avant <a href=\"https:\/\/fr.businessam.be\/shein-deplacerait-son-introduction-en-bourse-de-londres-a-hong-kong\/\" target=\"_blank\" rel=\"noreferrer noopener\">son introduction en bourse pr\u00e9vue \u00e0 Hong Kong<\/a>. L\u2019entreprise a fait \u00e9tat d\u2019une augmentation de 32,3 pour cent de son chiffre d\u2019affaires, atteignant 2,05 milliards de livres sterling (2,38 milliards d\u2019euros) au Royaume-Uni en 2024. Les b\u00e9n\u00e9fices avant imp\u00f4ts ont \u00e9galement augment\u00e9 de 56,6 pour cent, atteignant 38,25 millions de livres sterling (44,39 millions d\u2019euros).<\/p>\n<p>Shein domine le march\u00e9 britannique, mais souffre \u00e9galement de l\u2019augmentation des droits de douane<\/p>\n<p>Le Royaume-Uni est le troisi\u00e8me march\u00e9 de Shein apr\u00e8s les \u00c9tats-Unis et l\u2019Allemagne. Connu pour ses prix extr\u00eamement bas, Shein a conquis des parts de march\u00e9 \u00e0 des concurrents tels que ASOS et H&amp;M. Ce succ\u00e8s peut \u00eatre attribu\u00e9 en partie \u00e0 la demande des consommateurs pour des options abordables dans un contexte d\u2019inflation croissante.<\/p>\n<p>Auparavant, Shein b\u00e9n\u00e9ficiait d\u2019exemptions douani\u00e8res pour les colis de faible valeur destin\u00e9s au commerce \u00e9lectronique. Toutefois, cette r\u00e9glementation est progressivement supprim\u00e9e sur des march\u00e9s cl\u00e9s comme les \u00c9tats-Unis et l\u2019Union europ\u00e9enne, ce qui entra\u00eenera probablement une augmentation des co\u00fbts pour l\u2019entreprise.  <\/p>\n<p><a href=\"https:\/\/portalfr.businessam.be\/plans\/business-am-fr-offre-dete\/\" target=\"_blank\" rel=\"noreferrer noopener\">Si vous souhaitez acc\u00e9der \u00e0 tous les articles, abonnez-vous ici!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"\ue05bpar Business AM\ue010publi\u00e9 le vendredi 15 ao\u00fbt 2025 \u00e0 15:01 \u2022 \ue00c2 min de lecture Principaux renseignements Le&hellip;\n","protected":false},"author":2,"featured_media":320900,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1588],"tags":[11,18891,1777,674,45891,12,473,1853,1104,1851,1850,1852],"class_list":{"0":"post-320899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-royaume-uni","8":"tag-actualites","9":"tag-chiffre-daffaires","10":"tag-eu","11":"tag-europe","12":"tag-introduction-en-bourse","13":"tag-news","14":"tag-royaume-uni","15":"tag-royaume-uni-de-grande-bretagne-et-dirlande-du-nord","16":"tag-shein","17":"tag-uk","18":"tag-united-kingdom","19":"tag-united-kingdom-of-great-britain-and-northern-ireland"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115033044780070199","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/320899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=320899"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/320899\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/320900"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=320899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=320899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=320899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}