{"id":328687,"date":"2025-08-19T06:18:10","date_gmt":"2025-08-19T06:18:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/328687\/"},"modified":"2025-08-19T06:18:10","modified_gmt":"2025-08-19T06:18:10","slug":"velours-de-lyon-mise-sur-des-tissus-techniques-pour-attirer-les-repreneurs","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/328687\/","title":{"rendered":"Velours de Lyon mise sur des tissus techniques pour attirer les repreneurs"},"content":{"rendered":"

Arpenter les ateliers de Velours de Lyon, dans le Rh\u00f4ne, c’est graviter entre histoire et d\u00e9mesure. D’un c\u00f4t\u00e9, la soixantaine\u00a0de m\u00e9tiers \u00e0 tisser de l’usine nous plongent dans les coulisses d’un savoir-faire industriel, avec le tissage Jacquard en trois dimensions, invent\u00e9 au d\u00e9but du XIXe\u00a0si\u00e8cle et consid\u00e9r\u00e9 comme l’un des pr\u00e9curseurs de l’informatique.\u00a0De l’autre, les clich\u00e9s des d\u00e9fil\u00e9s Vuitton, Fendin et Lanvin sonnent comme des rappels\u00a0: ces tissus, d’une qualit\u00e9 extr\u00eame, s’adressent aux marques les plus luxueuses, en recherche d’exception.<\/p>\n

Et pourtant, Velours de Lyon est en p\u00e9ril<\/a>. Son codirigeant, Jean-Fran\u00e7ois Renaud, petit-fils du cr\u00e9ateur, nous accueille dans l’une des deux usines en fonctionnement, \u00e0 D\u00e9cines-Charpieu (Rh\u00f4ne). Les m\u00e9tiers \u00e0 tisser ne sont pas arr\u00eat\u00e9s, au contraire. Des commandes courent encore pour Louis Vuitton, ou Armani. \u00ab\u00a02025 serait m\u00eame une bonne m\u00eame ann\u00e9e sans notre endettement\u00a0\u00bb\u00a0de 3\u00a0millions d’euros, expose le dirigeant, ressorti de deux ans de proc\u00e9dure de sauvegarde avant le placement en redressement judiciaire de la PME, en f\u00e9vrier.<\/p>\n","protected":false},"excerpt":{"rendered":"Arpenter les ateliers de Velours de Lyon, dans le Rh\u00f4ne, c’est graviter entre histoire et d\u00e9mesure. D’un c\u00f4t\u00e9,…\n","protected":false},"author":2,"featured_media":328688,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1889],"tags":[17,1111,11,2430,154,1777,674,1011,27,2425,2428,6352,12,25,46596,3356,46598,46597],"class_list":{"0":"post-328687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lyon","8":"tag-17","9":"tag-actu","10":"tag-actualites","11":"tag-auvergne-rhone-alpes","12":"tag-des","13":"tag-eu","14":"tag-europe","15":"tag-fr","16":"tag-france","17":"tag-luxe","18":"tag-lyon","19":"tag-mise","20":"tag-news","21":"tag-republique-francaise","22":"tag-strategie-la-tribune-aura","23":"tag-sur","24":"tag-tissus","25":"tag-velours"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115053979464356084","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/328687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=328687"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/328687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/328688"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=328687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=328687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=328687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}