{"id":332839,"date":"2025-08-21T01:26:17","date_gmt":"2025-08-21T01:26:17","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/332839\/"},"modified":"2025-08-21T01:26:17","modified_gmt":"2025-08-21T01:26:17","slug":"le-chocolatier-lindt-pourrait-delocaliser-aux-etats-unis-la-production-de-ses-fameux-lapins-dores","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/332839\/","title":{"rendered":"Le chocolatier Lindt pourrait d\u00e9localiser aux Etats-Unis la production de ses fameux lapins dor\u00e9s"},"content":{"rendered":"<p>Les c\u00e9l\u00e8bres Lapins Or de Lindt pourraient bient\u00f4t changer de continent. Selon des informations rapport\u00e9es par <a href=\"https:\/\/www.capital.fr\/entreprises-marches\/lindt-va-t-il-produire-ses-celebres-lapins-or-aux-etats-unis-1517289\" rel=\"nofollow noopener\" target=\"_blank\" class=\"c-link c-link--is-underlined\">Capital<\/a> citant l\u2019agence <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-08-15\/lindt-chocolate-bunnies-may-be-made-in-us-because-of-trump-tariffs?embedded-checkout=true\" rel=\"nofollow noopener\" target=\"_blank\" class=\"c-link c-link--is-underlined\">Bloomberg<\/a>, le <a href=\"https:\/\/www.20minutes.fr\/dossier\/chocolat\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">chocolatier<\/a> suisse envisage de transf\u00e9rer la production de ses embl\u00e9matiques figurines en chocolat aux Etats-Unis, alors qu\u2019elles sont actuellement fabriqu\u00e9es en <a href=\"https:\/\/www.20minutes.fr\/dossier\/allemagne\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">Allemagne<\/a>.<\/p>\n<p>Ce projet s\u2019inscrit dans un contexte commercial tendu. Les produits europ\u00e9ens import\u00e9s aux <a href=\"https:\/\/www.20minutes.fr\/monde\/etats-unis\/\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">Etats-Unis<\/a> sont soumis \u00e0 une taxe de 15\u00a0%, cons\u00e9quence des mesures d\u00e9cid\u00e9es sous l\u2019administration Trump. En relocalisant la production outre-Atlantique, Lindt pourrait ainsi contourner ces droits de douane et renforcer sa comp\u00e9titivit\u00e9 sur un march\u00e9 cl\u00e9.<\/p>\n<\/p>\n<p>Les Etats-Unis, premier march\u00e9 du groupe<\/p>\n<p>L\u2019entreprise <a href=\"https:\/\/www.20minutes.fr\/dossier\/suisse\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">suisse<\/a> ne cache pas l\u2019importance de ce choix\u00a0: les Etats-Unis repr\u00e9sentent d\u00e9j\u00e0 son premier d\u00e9bouch\u00e9, avec 2\u00a0milliards de francs suisses (2,12\u00a0milliards d\u2019euros) de ventes en\u00a02024, devant l\u2019Allemagne et la Suisse. A l\u2019\u00e9chelle mondiale, Lindt a enregistr\u00e9 un chiffre d\u2019affaires de 5,47\u00a0milliards de francs suisses (presque 6\u00a0milliards d\u2019euros) l\u2019an dernier, en hausse de 5\u00a0% par rapport \u00e0\u00a02023.<\/p>\n<p><a href=\"https:\/\/www.20minutes.fr\/economie\/droits-douane-americains\/\" target=\"_blank\" class=\"c-link c-btn c-btn--primary\" rel=\"noopener\">Notre dossier sur les droits de douane am\u00e9ricains<\/a><\/p>\n<p>Pour accompagner ce repositionnement, Lindt pr\u00e9voit d\u2019investir 10\u00a0millions de dollars (8,5\u00a0millions d\u2019euros) dans ses <a href=\"https:\/\/www.20minutes.fr\/dossier\/usine\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">installations<\/a> am\u00e9ricaines. L\u2019extension de son usine situ\u00e9e dans le New Hampshire devrait permettre d\u2019accueillir la production des c\u00e9l\u00e8bres lapins dor\u00e9s, symbole incontournable des f\u00eates de <a href=\"https:\/\/www.20minutes.fr\/dossier\/paques\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">P\u00e2ques<\/a>. Avec ce projet, Lindt entend s\u00e9curiser ses marges dans un contexte marqu\u00e9 par la flamb\u00e9e des prix du <a href=\"https:\/\/www.20minutes.fr\/dossier\/cacao\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">cacao<\/a> et pr\u00e9server l\u2019accessibilit\u00e9 de ses produits sur le march\u00e9 am\u00e9ricain.<\/p>\n","protected":false},"excerpt":{"rendered":"Les c\u00e9l\u00e8bres Lapins Or de Lindt pourraient bient\u00f4t changer de continent. Selon des informations rapport\u00e9es par Capital citant&hellip;\n","protected":false},"author":2,"featured_media":332840,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[47,35,47009,7334,33742,33,34,73,1011,27,3067,555,2103],"class_list":{"0":"post-332839","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-actualite","9":"tag-business","10":"tag-cacao","11":"tag-chocolat","12":"tag-droits-de-douane-americains","13":"tag-economie","14":"tag-economy","15":"tag-etats-unis","16":"tag-fr","17":"tag-france","18":"tag-suisse","19":"tag-union-europeenne-ue","20":"tag-usine"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115064155979909691","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/332839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=332839"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/332839\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/332840"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=332839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=332839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=332839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}