{"id":335653,"date":"2025-08-22T07:15:13","date_gmt":"2025-08-22T07:15:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/335653\/"},"modified":"2025-08-22T07:15:13","modified_gmt":"2025-08-22T07:15:13","slug":"le-cupra-tindaya-joue-la-carte-de-laudace-volcanique","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/335653\/","title":{"rendered":"Le Cupra Tindaya joue la carte de l\u2019audace volcanique"},"content":{"rendered":"<p>\u00c0 l\u2019int\u00e9rieur, l\u2019ambiance est radicale. Volant fa\u00e7on yoke, assises sportives, console massive et jeux de lumi\u00e8re\u00a0: tout est con\u00e7u pour plonger le conducteur dans une <a href=\"https:\/\/www.20minutes.fr\/dossier\/experience\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">exp\u00e9rience<\/a> immersive. On est loin de la sobri\u00e9t\u00e9 allemande traditionnelle, et c\u2019est bien l\u00e0 que Cupra veut se distinguer au sein d\u2019un groupe <a href=\"https:\/\/www.20minutes.fr\/economie\/volkswagen\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Volkswagen<\/a> plut\u00f4t sage \u2013 pour ne pas dire conservateur.<\/p>\n<p>Une marque en qu\u00eate de l\u00e9gitimit\u00e9<\/p>\n<p>Depuis son lancement en\u00a02018, <a href=\"https:\/\/www.20minutes.fr\/auto\/cupra\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Cupra<\/a> s\u00e9duit une client\u00e8le avide de sportivit\u00e9 et de design affirm\u00e9, notamment gr\u00e2ce au Formentor, son mod\u00e8le phare. Mais le succ\u00e8s reste contrast\u00e9 selon les march\u00e9s\u00a0: si la marque cartonne en Espagne et en <a href=\"https:\/\/www.20minutes.fr\/dossier\/allemagne\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Allemagne<\/a>, elle peine ailleurs. <\/p>\n<p>Avec le Tindaya (qui reprend le nom d\u2019une montagne volcanique de <a href=\"https:\/\/www.20minutes.fr\/magazine\/fuerteventura-mag\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Fuerteventura<\/a>), Cupra veut prouver qu\u2019elle n\u2019est pas une \u00e9toile filante, mais une marque qui s\u2019inscrit dans la dur\u00e9e. R\u00e9ponse en septembre, lors de la pr\u00e9sentation officielle au Salon de <a href=\"https:\/\/www.20minutes.fr\/dossier\/munich\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Munich<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"\u00c0 l\u2019int\u00e9rieur, l\u2019ambiance est radicale. Volant fa\u00e7on yoke, assises sportives, console massive et jeux de lumi\u00e8re\u00a0: tout est&hellip;\n","protected":false},"author":2,"featured_media":335654,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[47,672,646,35,15353,33,34,123,1011,27,47269,321,25880,7816],"class_list":{"0":"post-335653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-actualite","9":"tag-allemagne","10":"tag-automobile","11":"tag-business","12":"tag-cupra","13":"tag-economie","14":"tag-economy","15":"tag-espagne","16":"tag-fr","17":"tag-france","18":"tag-salon-de-munich","19":"tag-voiture-electrique","20":"tag-voitures-de-sport","21":"tag-volkswagen"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115071190606563179","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/335653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=335653"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/335653\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/335654"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=335653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=335653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=335653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}