{"id":33935,"date":"2025-04-18T11:23:15","date_gmt":"2025-04-18T11:23:15","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/33935\/"},"modified":"2025-04-18T11:23:15","modified_gmt":"2025-04-18T11:23:15","slug":"les-dessous-de-la-campagne-massive-contre-le-luxe-francais","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/33935\/","title":{"rendered":"les dessous de la campagne massive contre le luxe fran\u00e7ais"},"content":{"rendered":"<p>                     <img loading=\"lazy\" decoding=\"async\" class=\"picture--cover\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/04\/fc959cd_sirius-fs-upload-1-sikftloqhzqp-1744898816254-1.png\"  width=\"640\" height=\"430\" alt=\"Captures d\u2019\u00e9cran TikTok\" title=\"Captures d\u2019\u00e9cran TikTok\"\/>      Captures d\u2019\u00e9cran TikTok        <\/p>\n<p class=\"paywall--paraph\">Un sac Birkin qui ne co\u00fbterait que 1\u00a0000\u00a0dollars en sortie d\u2019usine mais vendu 38\u00a0000\u00a0dollars en boutique Herm\u00e8s\u00a0? C\u2019est ce qu\u2019affirmait le compte chinois \u00ab\u00a0sendbags\u00a0\u00bb sur TikTok le 11\u00a0avril, point de d\u00e9part d\u2019une campagne de d\u00e9sinformation massive visant \u00e0 faire croire que les produits de luxe seraient Made in China alors que la marque se vante de le fabriquer en France. L\u2019attaque survient au moment o\u00f9 Herm\u00e8s est devenu la premi\u00e8re capitalisation boursi\u00e8re du CAC40. Mais la soci\u00e9t\u00e9 n\u2019est pas la seule \u00e0 \u00eatre vis\u00e9e. Louis Vuitton, Prada, Gucci, Ralph Lauren\u2026 Face cam\u00e9ra, des utilisateurs prennent la parole en anglais depuis des manufactures chinoises pour promouvoir le savoir-faire national et inciter \u00e0 acheter directement chez eux, \u00e0 prix cass\u00e9, pour une qualit\u00e9 suppos\u00e9ment identique. Le lien du e-commer\u00e7ant Taobao ou un num\u00e9ro de t\u00e9l\u00e9phone sur WhatsApp est parfois associ\u00e9 \u00e0 la publication. Une campagne d\u2019ampleur coordonn\u00e9e, comme le r\u00e9v\u00e8le un rapport de la start-up d\u2019analyse des r\u00e9seaux sociaux Bloom consult\u00e9 par l\u2019Inform\u00e9\u00a0: en 24\u00a0heures, plus de 2\u00a0milliards de vid\u00e9os sont visionn\u00e9es, principalement sur TikTok (1,6\u00a0milliard de vid\u00e9os). \u00ab\u00a0Il s\u2019agit d\u2019un enjeu national car cette campagne vise de grands groupes qui font rayonner l\u2019image de la France dans le monde, estime Aur\u00e9lie David, vice-pr\u00e9sidente de Bloom. Nous avons tout de suite alert\u00e9 le minist\u00e8re des affaires \u00e9trang\u00e8res et nos clients r\u00e9galiens\u00a0\u00bb. Bloom travaille notamment pour le minist\u00e8re des Arm\u00e9es sur la lutte informationnelle.<\/p>\n","protected":false},"excerpt":{"rendered":"Captures d\u2019\u00e9cran TikTok Un sac Birkin qui ne co\u00fbterait que 1\u00a0000\u00a0dollars en sortie d\u2019usine mais vendu 38\u00a0000\u00a0dollars en&hellip;\n","protected":false},"author":2,"featured_media":33936,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,1011,27,2425,7484,11195,2439],"class_list":{"0":"post-33935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fr","12":"tag-france","13":"tag-luxe","14":"tag-lvmh","15":"tag-reseau-social","16":"tag-tiktok"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114358714770925143","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/33935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=33935"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/33935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/33936"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=33935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=33935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=33935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}