{"id":343157,"date":"2025-08-25T15:53:10","date_gmt":"2025-08-25T15:53:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/343157\/"},"modified":"2025-08-25T15:53:10","modified_gmt":"2025-08-25T15:53:10","slug":"la-batmobile-made-in-india-sarrache-en-un-eclair","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/343157\/","title":{"rendered":"La Batmobile \u00ab\u00a0made in India\u00a0\u00bb s\u2019arrache en un \u00e9clair"},"content":{"rendered":"<p>Mahindra, le g\u00e9ant <a href=\"https:\/\/www.20minutes.fr\/economie\/auto\/\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">automobile<\/a> indien en pleine ascension sur le march\u00e9 <a href=\"https:\/\/www.20minutes.fr\/dossier\/voiture-electrique\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">de l\u2019\u00e9lectrique<\/a>, a frapp\u00e9 fort. Ce BE 6 Batman Edition n\u2019est pas une simple s\u00e9rie sp\u00e9ciale\u00a0: c\u2019est une v\u00e9ritable d\u00e9claration d\u2019amour \u00e0 l\u2019univers du justicier masqu\u00e9.<\/p>\n<p>Peinture noir mat, touches dor\u00e9es, logos projet\u00e9s au sol, habitacle en cuir et su\u00e9dine avec surpiq\u00fbres dor\u00e9es\u2026 chaque d\u00e9tail respire Gotham. M\u00eame l\u2019\u00e9cran central accueille le conducteur avec une animation inspir\u00e9e de <a href=\"https:\/\/www.20minutes.fr\/dossier\/batman\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">Batman<\/a>, si bien qu\u2019on a presque l\u2019impression de grimper dans une Batmobile pr\u00eate \u00e0 bondir dans la nuit.<\/p>\n<p>Une raret\u00e9 d\u00e9j\u00e0 culte<\/p>\n<p>Mahindra voulait au d\u00e9part limiter la production \u00e0 300 unit\u00e9s. Mais face \u00e0 l\u2019engouement, le constructeur a port\u00e9 la s\u00e9rie sp\u00e9ciale \u00e0 999 exemplaires. M\u00eame ce chiffre n\u2019a pas suffi\u00a0: tout est parti en seulement 135 secondes, confirmant que le BE 6 Batman Edition est d\u00e9j\u00e0 un v\u00e9ritable objet culte. Les premi\u00e8res livraisons sont attendues le 20\u00a0septembre, date symbolique du Batman Day.<\/p>\n<\/p>\n<p>Ce succ\u00e8s fulgurant restera cependant r\u00e9serv\u00e9 au march\u00e9 indien\u00a0: inutile donc d\u2019esp\u00e9rer croiser ce <a href=\"https:\/\/www.20minutes.fr\/dossier\/suv\" class=\"c-link c-link--is-underlined\" target=\"_blank\" rel=\"noopener\">SUV<\/a> \u00e9lectrique sur les routes europ\u00e9ennes. Avec ce coup marketing aussi malin qu\u2019\u00e9motionnel, Mahindra prouve qu\u2019il ne suffit pas d\u2019aligner des performances pour marquer les esprits. Il faut aussi raconter une histoire. Et qui mieux que Batman pour transformer un SUV en ph\u00e9nom\u00e8ne culturel\u00a0?<\/p>\n","protected":false},"excerpt":{"rendered":"Mahindra, le g\u00e9ant automobile indien en pleine ascension sur le march\u00e9 de l\u2019\u00e9lectrique, a frapp\u00e9 fort. Ce BE&hellip;\n","protected":false},"author":2,"featured_media":343158,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1354],"tags":[47,646,4781,58,59,1346,1011,27,5595,1360,962,2659,4752,321,25881],"class_list":{"0":"post-343157","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-films","8":"tag-actualite","9":"tag-automobile","10":"tag-batman","11":"tag-divertissement","12":"tag-entertainment","13":"tag-films","14":"tag-fr","15":"tag-france","16":"tag-inde","17":"tag-movies","18":"tag-nouvelles-technologies","19":"tag-suv","20":"tag-voiture","21":"tag-voiture-electrique","22":"tag-voitures-de-luxe"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115090214390425355","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/343157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=343157"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/343157\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/343158"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=343157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=343157"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=343157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}