{"id":34370,"date":"2025-04-18T15:27:11","date_gmt":"2025-04-18T15:27:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/34370\/"},"modified":"2025-04-18T15:27:11","modified_gmt":"2025-04-18T15:27:11","slug":"le-plus-grand-village-moto-de-france-ouvre-aux-portes-de-lyon","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/34370\/","title":{"rendered":"Le plus grand village moto de France ouvre aux portes de Lyon"},"content":{"rendered":"<p class=\"paragraph text_align_left\">Il n\u2019est pas certain que les \u00e9lus \u00e9cologistes de la m\u00e9tropole lyonnaise voient d\u2019un bon \u0153il l\u2019ouverture, ce vendredi \u00e0 V\u00e9nissieux (<a href=\"https:\/\/www.leparisien.fr\/rhone-69\/\" target=\"_blank\" rel=\"noopener\">Rh\u00f4ne<\/a>), du plus grand village moto de France, eux qui n\u2019ont de cesse de faire <a href=\"https:\/\/www.leparisien.fr\/rhone-69\/demain-tous-a-velo-dans-le-grand-lyon-cest-parti-pour-les-autoroutes-a-velo-09-09-2024-N4QDQVDCABANDAVEN5OCLFJHZY.php\" target=\"_blank\" rel=\"noopener\">la promotion du v\u00e9lo en ville<\/a>\u2026 Baptis\u00e9 Mo-Town, il rassemblera &#8211; toutes les marques ne sont pas encore pr\u00eates &#8211; sur plus de 16 800 m2 les principaux constructeurs et vendeurs d\u2019accessoires pour deux-roues.<\/p>\n<p class=\"paragraph text_align_left\">Dans un contexte \u00e9conomique qui n\u2019est pas forc\u00e9ment tr\u00e8s favorable, l\u2019ouverture de Mo-Town<b> <\/b>est un d\u00e9fi sur le plan commercial. \u00ab Aujourd\u2019hui, c\u2019est vrai que le march\u00e9 est beaucoup plus tendu qu\u2019au moment o\u00f9 la d\u00e9cision a \u00e9t\u00e9 prise de faire ce village moto, il y a quatre ans \u00bb, reconna\u00eet Herv\u00e9 Bechetoille, g\u00e9rant de Triumph Lyon, l\u2019une des premi\u00e8res marques \u00e0 ouvrir ses portes ce vendredi. Avec l\u2019offre d\u00e9j\u00e0 existante du p\u00f4le moto de Dardilly au nord de l\u2019agglom\u00e9ration, Lyon est d\u00e9sormais encercl\u00e9e par les concessions deux-roues.<\/p>\n<p>Harley-Davidson, la grande absente<\/p>\n<p class=\"paragraph text_align_left\">\u00ab Pour cr\u00e9er Mo-Town, on s\u2019est inspir\u00e9 du<a href=\"https:\/\/www.leparisien.fr\/culture-loisirs\/montpellier-nouveau-qg-des-motards-15-10-2019-8173044.php\" target=\"_blank\" rel=\"noopener\"> MotoPark de Montpellier<\/a> qui a \u00e9t\u00e9 enti\u00e8rement pens\u00e9 pour la moto. L\u2019id\u00e9e, c\u2019est de proposer une exp\u00e9rience globale pour le motard \u00bb, poursuit le patron de l\u2019enseigne Triumph. Autour d\u2019une rue centrale et d\u2019une place principale, les passionn\u00e9s de belles m\u00e9caniques retrouveront ici les ateliers et boutiques des principales marques du march\u00e9, exception faite du g\u00e9ant am\u00e9ricain <a href=\"https:\/\/www.leparisien.fr\/culture-loisirs\/musique\/une-harley-davidson-rare-ayant-appartenu-a-johnny-hallyday-vendue-aux-encheres-par-le-dessinateur-mickson-08-11-2024-KXI2LS42JFFKDKXLLZKCVCJS7I.php\" target=\"_blank\" rel=\"noopener\">Harley-Davidson<\/a> dont les ventes sont en chute libre et qui n\u2019a pas souhait\u00e9 investir dans le projet.<\/p>\n<p class=\"paragraph text_align_left\">Une brasserie d\u2019une superficie de 1 000 m2 ouvrira ses portes d\u2019ici l\u2019\u00e9t\u00e9. Un espace d\u00e9di\u00e9 \u00e0 l\u2019occasion est \u00e9galement en projet. \u00ab Au-del\u00e0 du restaurant, l\u2019objectif, c\u2019est de cr\u00e9er un v\u00e9ritable lieu de vie autour de la moto, avec des concerts, des artistes, du street art, etc. Pour l\u2019instant, on est concentr\u00e9 sur l\u2019ouverture de nos concessions, mais il y aura beaucoup d\u2019animations \u00bb, promet Herv\u00e9 Bechetoille.<\/p>\n","protected":false},"excerpt":{"rendered":"Il n\u2019est pas certain que les \u00e9lus \u00e9cologistes de la m\u00e9tropole lyonnaise voient d\u2019un bon \u0153il l\u2019ouverture, ce&hellip;\n","protected":false},"author":2,"featured_media":34371,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1889],"tags":[1111,917,11,2430,459,33,1777,674,1011,27,2428,12,25,11244],"class_list":{"0":"post-34370","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lyon","8":"tag-actu","9":"tag-actu-locale","10":"tag-actualites","11":"tag-auvergne-rhone-alpes","12":"tag-departements-horsidfo","13":"tag-economie","14":"tag-eu","15":"tag-europe","16":"tag-fr","17":"tag-france","18":"tag-lyon","19":"tag-news","20":"tag-republique-francaise","21":"tag-rhone-69"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114359674019100233","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/34370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=34370"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/34370\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/34371"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=34370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=34370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=34370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}