{"id":344992,"date":"2025-08-26T11:00:21","date_gmt":"2025-08-26T11:00:21","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/344992\/"},"modified":"2025-08-26T11:00:21","modified_gmt":"2025-08-26T11:00:21","slug":"publicite-sur-lapple-watch-neutre-en-carbone-jugee-trompeuse-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/344992\/","title":{"rendered":"Publicit\u00e9 sur l\u2019Apple Watch \u00ab neutre en carbone \u00bb jug\u00e9e trompeuse en Allemagne"},"content":{"rendered":"<p class=\"intro\">\n\tApple devra retirer en Allemagne ses publicit\u00e9s affirmant que ses montres connect\u00e9es sont \u00ab neutres en carbone \u00bb. Un tribunal de Francfort a estim\u00e9 mardi que ces messages \u00e9taient trompeurs.<\/p>\n<p class=\"dropcap\">L\u2019ONG environnementale allemande Deutsche Umwelthilfe (DUH) avait saisi la justice, d\u00e9non\u00e7ant une forme de \u00ab greenwashing \u00bb. Apple peut encore faire appel, mais en attendant, la marque \u00e0 la pomme n\u2019a plus le droit de vanter la neutralit\u00e9 carbone de ses montres connect\u00e9es.<\/p>\n<p>Le jugement pr\u00e9voit une amende de 250.000 euros par infraction. Depuis 2023, Apple affirme que ses montres sont neutres en carbone, y compris en Belgique. Selon ses campagnes publicitaires, les \u00e9missions de gaz \u00e0 effet de serre seraient fortement r\u00e9duites lors de la production et du transport, le reste \u00e9tant compens\u00e9 par l\u2019achat de cr\u00e9dits carbone.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple devra retirer en Allemagne ses publicit\u00e9s affirmant que ses montres connect\u00e9es sont \u00ab neutres en carbone \u00bb.&hellip;\n","protected":false},"author":2,"featured_media":344993,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1587],"tags":[11,672,1804,1805,1803,1777,674,1801,12,1802],"class_list":{"0":"post-344992","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-allemagne","8":"tag-actualites","9":"tag-allemagne","10":"tag-bundesrepublik-deutschland","11":"tag-de","12":"tag-deutschland","13":"tag-eu","14":"tag-europe","15":"tag-germany","16":"tag-news","17":"tag-republique-federale-dallemagne"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115094724623922488","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/344992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=344992"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/344992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/344993"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=344992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=344992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=344992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}