{"id":345033,"date":"2025-08-26T11:25:10","date_gmt":"2025-08-26T11:25:10","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/345033\/"},"modified":"2025-08-26T11:25:10","modified_gmt":"2025-08-26T11:25:10","slug":"comment-chanel-securise-ses-matieres-premieres","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/345033\/","title":{"rendered":"comment Chanel s\u00e9curise ses mati\u00e8res premi\u00e8res"},"content":{"rendered":"

ENTRETIEN –<\/strong> Alors que les copies de fragrances de luxe font flor\u00e8s sur les r\u00e9seaux sociaux, la marque pr\u00e9serve ses cr\u00e9ations en se r\u00e9servant des ingr\u00e9dients exclusifs, gr\u00e2ce \u00e0 la mise en place de fili\u00e8res \u00ab\u00a0propri\u00e9taires\u00a0\u00bb. Explications avec Olivier Polge, le parfumeur cr\u00e9ateur de la maison.<\/p>\n

Sur TikTok, on ne les appelle plus des copies mais\u00a0des \u00ab\u00a0dupes\u00a0\u00bb<\/a>. Si le terme para\u00eet moins frauduleux, il s\u2019agit pourtant bien de reproductions (\u00ab\u00a0duplicate\u00a0\u00bb en anglais) qui n\u2019ont souvent rien \u00e0 voir avec les formules d\u2019origine. Largement pl\u00e9biscit\u00e9es par\u00a0une Gen Z<\/a>\u00a0s\u00e9duite par leurs prix tr\u00e8s bas (certaines s\u2019affichent \u00e0 moins de 2\u00a0euros), ces caricatures approximatives cartonnent sur les r\u00e9seaux sociaux – le #perfumedupe fr\u00f4le m\u00eame les 500\u00a0millions de vues sur TikTok- et selon une r\u00e9cente \u00e9tude men\u00e9e pour la f\u00e9d\u00e9ration des entreprises de beaut\u00e9 (Febea), 31\u00a0% des Fran\u00e7ais auraient achet\u00e9 un dupe cosm\u00e9tique au cours de l\u2019ann\u00e9e.<\/p>\n

Pourtant, derri\u00e8re l\u2019image d\u2019un \u00ab\u00a0bon plan\u00a0\u00bb d\u00e9nich\u00e9 sur internet et dans les enseignes discount, ces produits viennent bousculer\u00a0la valeur per\u00e7ue du parfum<\/a>\u00a0en ab\u00eemant, entre autres, l\u2019ensemble d\u2019un long processus cr\u00e9atif. D\u2019autant que les droits d\u2019auteur ne permettent pas de prot\u00e9ger les odeurs, contrairement au flacon et au nom. Certaines marques\u2026<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 90% \u00e0 d\u00e9couvrir.\n <\/p>\n

\"Le<\/p>\n

Vente Flash<\/p>\n

4,99\u20ac par mois pendant 12 mois. Sans engagement<\/p>\n

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