{"id":34507,"date":"2025-04-18T16:52:12","date_gmt":"2025-04-18T16:52:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/34507\/"},"modified":"2025-04-18T16:52:12","modified_gmt":"2025-04-18T16:52:12","slug":"aux-etats-unis-tiktok-est-de-loin-le-reseau-social-prefere-des-ados","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/34507\/","title":{"rendered":"Aux \u00c9tats-Unis, TikTok est de loin le r\u00e9seau social pr\u00e9f\u00e9r\u00e9 des ados"},"content":{"rendered":"<p>L\u2019application chinoise \u00e9crase la concurrence : pr\u00e8s de la moiti\u00e9 des <a href=\"https:\/\/dailyup.etxstudio.com\/articles\/rn\/fr\/news_XpJ3NYLg\/high-tech\/les-z-utilisent-de-plus-en-plus-tik-tok-pour-ecouter-des-podcasts\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">ados<\/a> \u00e9tasuniens citent <a href=\"https:\/\/dailyup.etxstudio.com\/articles\/rn\/fr\/news_BpYAoVkp\/high-tech\/les-videos-longues-generent-davantage-de-vues-sur-tik-tok\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">TikTok<\/a> comme leur r\u00e9seau favori contre 39% auparavant, selon la derni\u00e8re enqu\u00eate semestrielle \u00ab\u00a0Taking Stock with Teens\u00a0\u00bb men\u00e9e par <a href=\"https:\/\/www.pipersandler.com\/teens\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Piper Sandler<\/a> aupr\u00e8s de 6455 jeunes \u00e2g\u00e9s en moyenne de 16,2 ans. C\u2019est non seulement la premi\u00e8re place, mais aussi une avance nette sur tous ses concurrents.<\/p>\n<p>S&rsquo;il s\u00e9duisait aussi 47% des ados en 2017, Snapchat s&rsquo;impose d\u00e9sormais chez seulement 14% d&rsquo;entre eux, en chute par rapport au 18% \u00e0 l&rsquo;automne dernier.<\/p>\n<p>Avec 28% des suffrages, Instagram se maintient dans le trio de t\u00eate des r\u00e9seaux sociaux favoris des ados am\u00e9ricains. Mais la plateforme, autrefois reine incontest\u00e9e, semble aujourd\u2019hui peiner \u00e0 rivaliser avec la viralit\u00e9 et la cr\u00e9ativit\u00e9 de TikTok. Depuis le dernier rapport, le r\u00e9seau social du groupe Meta a perdu quatre points de pourcentages.<\/p>\n<p><strong>Le plus utilis\u00e9 ?<\/strong><\/p>\n<p>Malgr\u00e9 la domination croissante de TikTok, Instagram reste le r\u00e9seau social le plus utilis\u00e9 chaque mois par les adolescents am\u00e9ricains, avec 87% d\u2019entre eux qui y sont actifs, loin devant TikTok \u00e0 79%. Snapchat, quant \u00e0 lui, conserve une place solide avec 72% d\u2019utilisateurs mensuels, enregistrant m\u00eame une l\u00e9g\u00e8re hausse, souligne l&rsquo;agence <a href=\"https:\/\/www.marketingcharts.com\/demographics-and-audiences\/teens-and-younger-235499\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Marketing Charts<\/a>.<\/p>\n<p>En revanche, les jeunes \u00c9tasuniens semblent privil\u00e9gier le temps pass\u00e9 sur <a href=\"https:\/\/dailyup.etxstudio.com\/articles\/rn\/fr\/news_wpkMDxam\/high-tech\/les-podcasts-plus-consommes-que-netflix-au-japon\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Netflix<\/a>, avec 31% d\u2019entre eux d\u00e9clarant y consacrer plus de temps chaque jour, surpassant ainsi YouTube, qui n\u2019attire que 26% de leur attention quotidienne. <a href=\"https:\/\/dailyup.etxstudio.com\/articles\/rn\/fr\/news_v0BMY2om\/high-tech\/les-sud-coreens-preferent-you-tube-a-netflix\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Une tendance qui contraste avec celle observ\u00e9e en Cor\u00e9e du Sud, o\u00f9 YouTube reste dominant.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"L\u2019application chinoise \u00e9crase la concurrence : pr\u00e8s de la moiti\u00e9 des ados \u00e9tasuniens citent TikTok comme leur r\u00e9seau&hellip;\n","protected":false},"author":2,"featured_media":34508,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1589],"tags":[17,11,1007,11275,932,73,1866,11276,12,2421,801,2439,1864,1865,1863,308],"class_list":{"0":"post-34507","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-etats-unis","8":"tag-17","9":"tag-actualites","10":"tag-aux","11":"tag-cest-la-vie","12":"tag-est","13":"tag-etats-unis","14":"tag-etats-unis-damerique","15":"tag-loin","16":"tag-news","17":"tag-reseau","18":"tag-social","19":"tag-tiktok","20":"tag-united-states","21":"tag-united-states-of-america","22":"tag-us","23":"tag-usa"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/114360008420887425","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/34507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=34507"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/34507\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/34508"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=34507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=34507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=34507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}