{"id":351273,"date":"2025-08-29T03:32:20","date_gmt":"2025-08-29T03:32:20","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/351273\/"},"modified":"2025-08-29T03:32:20","modified_gmt":"2025-08-29T03:32:20","slug":"formule-1-mastecard-donne-son-nom-a-une-ecurie","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/351273\/","title":{"rendered":"Formule 1. Mastecard donne son nom \u00e0 une \u00e9curie"},"content":{"rendered":"<p class=\"mb-4\"><strong>Naming<\/strong>. McLaren Racing et Mastercard ont officialis\u00e9 un partenariat strat\u00e9gique qui redessinera l\u2019identit\u00e9 de l\u2019\u00e9curie britannique de Formule 1. D\u00e8s la saison 2026, l\u2019\u00e9quipe sera renomm\u00e9e McLaren Mastercard Formula 1 Team, selon <a href=\"https:\/\/www.mastercard.com\/us\/en\/news-and-trends\/press\/2025\/august\/mclaren-racing-announces-mastercard-as-official-naming-partner-o.html\" target=\"_blank\" rel=\"noopener\">un communiqu\u00e9<\/a> diffus\u00e9 mercredi 27 ao\u00fbt 2025. Cet accord de naming, peu courant dans l\u2019univers de la F1, traduit la volont\u00e9 de Mastercard de renforcer sa visibilit\u00e9 mondiale dans un sport en pleine expansion, notamment aupr\u00e8s des jeunes g\u00e9n\u00e9rations de fans. <\/p>\n<p class=\"mb-4\">Pour McLaren, il s\u2019agit d\u2019un levier suppl\u00e9mentaire pour consolider ses revenus commerciaux et continuer \u00e0 investir dans la performance sportive et technologique. Avec ce contrat, l\u2019\u00e9curie rejoint le cercle restreint des formations de F1 associ\u00e9es directement au nom d\u2019un sponsor, confirmant la tendance d\u2019une discipline o\u00f9 l\u2019exposition plan\u00e9taire attire toujours davantage de grandes marques.<\/p>\n<p class=\"mb-4\">\u00a9 SportBusiness.Club \u2013 ao\u00fbt 2025<\/p>\n","protected":false},"excerpt":{"rendered":"Naming. McLaren Racing et Mastercard ont officialis\u00e9 un partenariat strat\u00e9gique qui redessinera l\u2019identit\u00e9 de l\u2019\u00e9curie britannique de Formule&hellip;\n","protected":false},"author":2,"featured_media":351274,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1412],"tags":[1451,1452,1453,1454,1455,1011,27,48794,4475,2870,60],"class_list":{"0":"post-351273","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-f1","9":"tag-formula-1","10":"tag-formula1","11":"tag-formule-1","12":"tag-formule1","13":"tag-fr","14":"tag-france","15":"tag-mastercard","16":"tag-mclaren","17":"tag-naming","18":"tag-sports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115109949869465697","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/351273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=351273"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/351273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/351274"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=351273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=351273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=351273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}