{"id":353531,"date":"2025-08-30T02:24:09","date_gmt":"2025-08-30T02:24:09","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/353531\/"},"modified":"2025-08-30T02:24:09","modified_gmt":"2025-08-30T02:24:09","slug":"la-belle-dynamique-du-marche-des-smartphones-pliables-attend-apple-de-pied-ferme","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/353531\/","title":{"rendered":"la belle dynamique du march\u00e9 des smartphones pliables attend Apple de pied ferme"},"content":{"rendered":"<p><strong>D\u00c9CRYPTAGE &#8211;<\/strong> Le smartphone pliable est encore un produit de niche vu son prix \u00e9lev\u00e9, mais les technologies arrivent \u00e0 maturit\u00e9. L\u2019arriv\u00e9e esp\u00e9r\u00e9e d\u2019Apple sur cette cat\u00e9gorie devrait lui insuffler une vraie dynamique.<\/p>\n<p class=\"fig-paragraph\">La p\u00e9riode estivale a d\u00e9cid\u00e9ment \u00e9t\u00e9 charg\u00e9e chez les fabricants de smartphones pliables. Entre mi-juillet et fin ao\u00fbt, trois des leaders mondiaux de la cat\u00e9gorie &#8211; Samsung, Google et Honor &#8211; ont d\u00e9voil\u00e9 leurs mod\u00e8les de t\u00e9l\u00e9phones se d\u00e9pliant au format livre (Fold) ou \u00e0 clapet (Flip). Le cor\u00e9en a d\u00e9gain\u00e9 le premier ses Galaxy\u00a0Z Fold7 et Z Flip7, lanc\u00e9s fin juillet. Google lui a embo\u00eet\u00e9 le pas une semaine et demie plus tard avec l\u2019annonce du Pixel\u00a010 Pro\u00a0Fold, sa deuxi\u00e8me incursion dans cette nouvelle cat\u00e9gorie. Le chinois Honor a lanc\u00e9, jeudi depuis Londres, son Magic\u00a0V5.<\/p>\n<p class=\"fig-paragraph\">Ces trois lancements confirment qu\u2019un peu plus de six ans apr\u00e8s les d\u00e9buts de Samsung dans cette cat\u00e9gorie, le pliable s\u00e9duit toujours les industriels. Selon Canalys, le march\u00e9 mondial a progress\u00e9 de pr\u00e8s de 12\u00a0% entre 2023 et 2024. Counterpoint Research \u00e9voque m\u00eame une hausse de 37\u00a0% des ventes sur la m\u00eame p\u00e9riode en Europe. \u00ab\u00a0Il y a une demande croissante des consommateurs, notamment port\u00e9e par les cat\u00e9gories socioprofessionnelles\u2026<\/p>\n<p class=\"fig-premium-paywall__infos\">\n        Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s.        Il vous reste 81% \u00e0 d\u00e9couvrir.\n    <\/p>\n<p>                <img  data- alt=\"Le Figaro\" class=\"fig-img--complete fig-img\"\/><\/p>\n<p class=\"fig-premium-paywall__title\">Vente Flash<\/p>\n<p class=\"fig-premium-paywall__subtitle\">4,99\u20ac par mois pendant 12 mois. Sans engagement<\/p>\n<p class=\"fig-premium-paywall__connect\">\n                D\u00e9j\u00e0 abonn\u00e9\u00a0?                <a class=\"fig-premium-paywall__connect-link\" href=\"https:\/\/connect.lefigaro.fr\/login?client=horizon_web&amp;type=main&amp;redirect_uri=https%3A%2F%2Fwww.lefigaro.fr%2Fsecteur%2Fhigh-tech%2Fil-y-a-une-demande-croissante-des-consommateurs-la-belle-dynamique-du-marche-des-smartphones-pliables-attend-apple-de-pied-ferme-20250829\" data-js-gtm=\"{&quot;customCategorie&quot;: &quot;conversion&quot;, &quot;customAction&quot;: &quot;before_Landing_Connexion_paywall_auto&quot;, &quot;customLabel&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDg0YjljLTM1YWQtNjAwNC05OGEyLTE3NDZlZWNjY2JiMV9fQXJ0aWNsZQ==_\u00abIl y a une demande croissante des consommateurs\u00bb: la belle dynamique du march\u00e9 des smartphones pliables attend Apple de pied ferme_421&quot;, &quot;customIDSPE&quot;: &quot;bGVmaWdhcm8uZnJfXzFmMDg0YjljLTM1YWQtNjAwNC05OGEyLTE3NDZlZWNjY2JiMV9fQXJ0aWNsZQ==&quot;, &quot;event&quot;: &quot;customEventSPE&quot;}\" target=\"_blank\" rel=\"noopener\"><br \/>\n                    Connectez-vous<br \/>\n                <\/a>\n            <\/p>\n","protected":false},"excerpt":{"rendered":"D\u00c9CRYPTAGE &#8211; Le smartphone pliable est encore un produit de niche vu son prix \u00e9lev\u00e9, mais les technologies&hellip;\n","protected":false},"author":2,"featured_media":353532,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[733,1011,27,20726,612,43,40,41,39,42,44],"class_list":{"0":"post-353531","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sciences-et-technologies","8":"tag-apple","9":"tag-fr","10":"tag-france","11":"tag-honor","12":"tag-samsung","13":"tag-science","14":"tag-science-and-technology","15":"tag-sciences","16":"tag-sciences-et-technologies","17":"tag-technologies","18":"tag-technology"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115115345198469480","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/353531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=353531"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/353531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/353532"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=353531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=353531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=353531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}