{"id":358107,"date":"2025-09-01T10:53:11","date_gmt":"2025-09-01T10:53:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/358107\/"},"modified":"2025-09-01T10:53:11","modified_gmt":"2025-09-01T10:53:11","slug":"peu-a-peu-le-vin-se-marginalise-en-grande-distribution","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/358107\/","title":{"rendered":"Peu \u00e0 peu, le vin se marginalise en grande distribution"},"content":{"rendered":"<p><img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1810\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/09\/DGC-Vins-scaled.jpg\" alt=\"\" class=\"wp-image-109370\"  \/><\/p>\n<p><strong>Dimanche infographie, suite ! <\/strong>\u00c0 pr\u00e9sent, la \u201cmarginalisation\u201d du rayon vins. J\u2019ai compar\u00e9 sur 8 ans l\u2019\u00e9volution du chiffre d\u2019affaires total des hypers\/supers\/drives et l\u2019\u00e9volution sp\u00e9cifique des ventes (valeur) de vins selon Circana. R\u00e9sultat : 7 fois sur 8, le vin est d\u00e9croch\u00e9. Et souvent fortement\u2026 Sur les 4 derni\u00e8res ann\u00e9es, l\u2019\u00e9cart de v\u00e9locit\u00e9 (la soustraction de l\u2019\u00e9volution du CA total vs le vin) d\u00e9passe chaque fois 2 %. C\u2019est \u00e9videmment trop pour qu\u2019au moment des arbitrages de rayons (lors d\u2019une r\u00e9novation ou d\u2019une r\u00e9duction g\u00e9n\u00e9rale de surface) le vin puisse conserver son emprise au sol. Peu \u00e0 peu le vin se marginalise dans les paniers, il le sera donc aussi dans la place occup\u00e9e en magasin <\/p>\n","protected":false},"excerpt":{"rendered":"Dimanche infographie, suite ! \u00c0 pr\u00e9sent, la \u201cmarginalisation\u201d du rayon vins. J\u2019ai compar\u00e9 sur 8 ans l\u2019\u00e9volution du&hellip;\n","protected":false},"author":2,"featured_media":358108,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,1011,27],"class_list":{"0":"post-358107","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fr","12":"tag-france"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115128670911380364","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/358107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=358107"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/358107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/358108"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=358107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=358107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=358107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}