{"id":36418,"date":"2025-04-19T11:55:09","date_gmt":"2025-04-19T11:55:09","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/36418\/"},"modified":"2025-04-19T11:55:09","modified_gmt":"2025-04-19T11:55:09","slug":"hermes-vuitton-chanel-sur-tiktok-les-geants-du-luxe-cibles-dune-campagne-de-desinformation-venue-de-chine","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/36418\/","title":{"rendered":"Herm\u00e8s, Vuitton, Chanel… Sur TikTok, les g\u00e9ants du luxe cibles d\u2019une campagne de d\u00e9sinformation venue de Chine"},"content":{"rendered":"

D\u00c9CRYPTAGE –<\/strong> L\u2019application est inond\u00e9e de vid\u00e9os qui pr\u00e9tendent r\u00e9v\u00e9ler le secret des maisons de luxe\u00a0: tout viendrait de Chine. L\u2019offensive a fait flamber les t\u00e9l\u00e9chargements du service chinois d\u2019e-commerce DHGate.<\/p>\n

Gucci<\/a>,\u00a0Prada<\/a>,\u00a0Chanel<\/a>,\u00a0Louis Vuitton<\/a>\u2026 Les produits tant admir\u00e9s de ces marques bien connues seraient-ils en r\u00e9alit\u00e9 fabriqu\u00e9s en\u00a0Chine\u00a0<\/a>avant d\u2019\u00eatre revendus, estampill\u00e9s \u00abmade in France\u00bb ou \u00abmade in Italy\u00bb, aux\u00a0\u00c9tats-Unis<\/a>\u00a0et en\u00a0Europe<\/a>\u00a0? C\u2019est, en tout cas, ce que pr\u00e9tendent plusieurs vid\u00e9os devenues virales sur\u00a0TikTok<\/a>\u00a0ces derniers jours. On y voit de pr\u00e9tendus fabricants chinois \u00abr\u00e9v\u00e9ler\u00bb, dans un anglais approximatif, l\u2019un des \u00absecrets\u00bb les mieux gard\u00e9s de\u00a0l\u2019industrie du luxe<\/a>, permettant \u00e0 cette derni\u00e8re de d\u00e9gager des marges faramineuses \u00e0 l\u2019insu de ses clients. Et c\u2019est en repr\u00e9sailles aux droits de douane impos\u00e9s par\u00a0Donald Trump<\/a>\u00a0que la Chine aurait d\u00e9cid\u00e9 de briser la \u00abclause de confidentialit\u00e9\u00bb impos\u00e9e par les grandes maisons occidentales.<\/p>\n

\u00abHerm\u00e8s quality\u00a0!\u00bb, clame l\u2019un de ces influenceurs en exhibant un sac qui ressemble \u00e0 s\u2019y m\u00e9prendre au mythique\u00a0Birkin<\/a>\u00a0d\u2019Herm\u00e8s<\/a>, vendu jusqu\u2019\u00e0 38.000 dollars aux \u00c9tats-Unis. \u00abDans notre pays, il ne vous co\u00fbtera que 1000 dollars\u00bb, assure-t-il. De quoi app\u00e2ter l\u2019internaute \u00e0 la recherche d\u2019une bonne affaire. En suivant les conseils de la vid\u00e9o, celui-ci risque pourtant de tomber sur de p\u00e2les imitations des sacs et autres produits des marques de luxe.\u00a0<\/p>\n

\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 81% \u00e0 d\u00e9couvrir.\n <\/p>\n

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