{"id":369203,"date":"2025-09-05T22:35:14","date_gmt":"2025-09-05T22:35:14","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/369203\/"},"modified":"2025-09-05T22:35:14","modified_gmt":"2025-09-05T22:35:14","slug":"des-ventes-record-en-france-pour-le-constructeur-chinois-byd","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/369203\/","title":{"rendered":"Des ventes record en France pour le constructeur chinois BYD"},"content":{"rendered":"<p>Le constructeur chinois <a href=\"https:\/\/www.20minutes.fr\/economie\/auto\/byd\/\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">BYD<\/a>, sp\u00e9cialis\u00e9 dans les <a href=\"https:\/\/www.20minutes.fr\/dossier\/voiture-electrique\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">voitures \u00e9lectriques<\/a> et <a href=\"https:\/\/www.20minutes.fr\/economie\/auto\/voitures-hybrides\/\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">hybrides<\/a>, a connu une progression spectaculaire de ses activit\u00e9s en France. En un an, son chiffre d\u2019affaires est pass\u00e9 de 29 \u00e0 167\u00a0millions d\u2019euros, selon les r\u00e9sultats de l\u2019entreprise consult\u00e9s par l\u2019AFP. Cette envol\u00e9e correspond \u00e0 une multiplication par pr\u00e8s de six, alors que la marque n\u2019a r\u00e9ellement lanc\u00e9 ses op\u00e9rations dans l\u2019Hexagone qu\u2019\u00e0 la mi-2023.<\/p>\n<p>Toutefois, si la courbe des ventes est ascendante, l\u2019\u00e9quilibre financier n\u2019est pas encore atteint. En\u00a02024, la filiale fran\u00e7aise de l\u2019entreprise <a href=\"https:\/\/www.20minutes.fr\/dossier\/chine\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">chinoise<\/a> a affich\u00e9 une perte de plus de 150.000 euros. Le volume d\u2019<a href=\"https:\/\/www.20minutes.fr\/dossier\/immatriculation\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">immatriculations<\/a> illustre n\u00e9anmoins l\u2019essor de la marque\u00a0: 5.415 voitures avaient \u00e9t\u00e9 enregistr\u00e9es en\u00a02023, et d\u00e9j\u00e0 5.908 au cours du seul premier semestre\u00a02025.<\/p>\n<\/p>\n<p>Une strat\u00e9gie d\u2019expansion ambitieuse<\/p>\n<p>Pour renforcer sa visibilit\u00e9, BYD multiplie les implantations. La marque dispose actuellement de 68 points de vente et pr\u00e9voit d\u2019en ouvrir une trentaine suppl\u00e9mentaire d\u2019ici la fin de l\u2019ann\u00e9e. \u00ab\u00a0Nous voulons continuer \u00e0 d\u00e9velopper la marque, avec l\u2019agrandissement de notre couverture territoriale et de notre gamme de produits\u00a0\u00bb, a expliqu\u00e9 le constructeur.<\/p>\n<p><a href=\"https:\/\/www.20minutes.fr\/dossier\/voiture-electrique\" target=\"_blank\" class=\"c-link c-btn c-btn--primary\" rel=\"noopener\">Notre dossier sur les voitures \u00e9lectriques<\/a><\/p>\n<p>Malgr\u00e9 cette progression, BYD reste un acteur marginal face aux leaders historiques. En\u00a02024, <a href=\"https:\/\/www.20minutes.fr\/economie\/auto\/stellantis\/\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">Stellantis<\/a> et <a href=\"https:\/\/www.20minutes.fr\/dossier\/renault\" target=\"_blank\" class=\"c-link c-link--is-underlined\" rel=\"noopener\">Renault<\/a> ont respectivement \u00e9coul\u00e9 452.900 et 425.116 v\u00e9hicules en France, selon la Plateforme automobile (PFA). Du c\u00f4t\u00e9 des concurrents purement \u00e9lectriques, Tesla a enregistr\u00e9 40.709 immatriculations, tandis que MG Motor (autre marque d\u2019origine europ\u00e9enne rachet\u00e9e par un groupe chinois) a d\u00e9pass\u00e9 les 25.000 ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"Le constructeur chinois BYD, sp\u00e9cialis\u00e9 dans les voitures \u00e9lectriques et hybrides, a connu une progression spectaculaire de ses&hellip;\n","protected":false},"author":2,"featured_media":369204,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[47,35,15191,309,33,34,1011,27,10651,2099,320,4100,321],"class_list":{"0":"post-369203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-actualite","9":"tag-business","10":"tag-byd","11":"tag-chine","12":"tag-economie","13":"tag-economy","14":"tag-fr","15":"tag-france","16":"tag-renault","17":"tag-stellantis","18":"tag-tesla","19":"tag-vente","20":"tag-voiture-electrique"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115154080499487545","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/369203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=369203"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/369203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/369204"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=369203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=369203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=369203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}