{"id":380374,"date":"2025-09-10T13:45:12","date_gmt":"2025-09-10T13:45:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/380374\/"},"modified":"2025-09-10T13:45:12","modified_gmt":"2025-09-10T13:45:12","slug":"ce-nest-pas-de-la-fast-fashion-primark-defend-ses-methodes-et-sa-slow-fashion-a-montpellier","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/380374\/","title":{"rendered":"\u201cCe n\u2019est pas de la fast fashion\u201d : Primark d\u00e9fend ses m\u00e9thodes et sa \u00ab\u00a0slow fashion\u201d \u00e0 Montpellier"},"content":{"rendered":"<p>Le d\u00e9cor est plant\u00e9 : 5 300 m\u00b2 sur deux \u00e9tages, une foule compacte d\u00e8s l\u2019aube, et un produit star, le jean \u00e0 10 euros. Ce mercredi, Primark a inaugur\u00e9 son nouveau vaisseau amiral \u00e0 Montpellier, l\u2019occasion de d\u00e9fendre son mod\u00e8le r\u00e9guli\u00e8rement accus\u00e9 d\u2019alimenter la mode jetable. Christine Loizy, directrice de Primark France, ne tergiverse pas : \u201cNous, on fait du slow fashion.\u201d Derri\u00e8re la formule, un plaidoyer : deux collections par an, transport maritime plut\u00f4t qu\u2019a\u00e9rien, et des marges rogn\u00e9es pour rester au plancher. \u201cNotre concept n\u2019a pas boug\u00e9 depuis 1969\u201d, assure-t-elle. Pas d\u2019achat en ligne, pas de livraison \u00e0 domicile. \u201cC\u2019est trop cher et trop polluant. Nous pr\u00e9f\u00e9rons investir dans l\u2019exp\u00e9rience en magasin\u201d, explique Christine Loizy. Le client doit toucher, comparer, fouiller. <\/p>\n","protected":false},"excerpt":{"rendered":"Le d\u00e9cor est plant\u00e9 : 5 300 m\u00b2 sur deux \u00e9tages, une foule compacte d\u00e8s l\u2019aube, et un&hellip;\n","protected":false},"author":2,"featured_media":380375,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9599],"tags":[1111,11,1777,674,1011,27,2208,12,2680,25],"class_list":{"0":"post-380374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-montpellier","8":"tag-actu","9":"tag-actualites","10":"tag-eu","11":"tag-europe","12":"tag-fr","13":"tag-france","14":"tag-montpellier","15":"tag-news","16":"tag-occitanie","17":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115180308045327285","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/380374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=380374"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/380374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/380375"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=380374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=380374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=380374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}