{"id":380467,"date":"2025-09-10T14:38:13","date_gmt":"2025-09-10T14:38:13","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/380467\/"},"modified":"2025-09-10T14:38:13","modified_gmt":"2025-09-10T14:38:13","slug":"surface-signe-le-meilleur-demarrage-dune-serie-de-france-2-depuis-dix-ans-grace-au-preview-et-au-replay","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/380467\/","title":{"rendered":"\u00ab\u00a0Surface\u00a0\u00bb signe le meilleur d\u00e9marrage d\u2019une s\u00e9rie de France 2 depuis dix ans gr\u00e2ce au preview et au replay"},"content":{"rendered":"<p>La strat\u00e9gie a pay\u00e9\u00a0: en choisissant de proposer <a href=\"https:\/\/www.20minutes.fr\/arts-stars\/serie\/4170552-20250901-surface-france-2-polar-envoutant-eaux-troubles-porte-laura-smet\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">la mini-s\u00e9rie Surface<\/a>, avec <a href=\"https:\/\/www.20minutes.fr\/culture\/laura-smet\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Laura Smet<\/a> et <a href=\"https:\/\/www.20minutes.fr\/culture\/4019303-20230119-balthazar-prefere-arreter-serie-haut-avant-devenir-chiant-confie-tomer-sisley\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">Tomer Sisley<\/a>, en amont de sa diffusion t\u00e9l\u00e9vis\u00e9e (en preview et en replay, sur la <a href=\"https:\/\/www.20minutes.fr\/dossier\/plateforme\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">plateforme<\/a> france.tv), <a href=\"https:\/\/www.20minutes.fr\/television\/france_2\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">France 2<\/a> a sign\u00e9 son \u00ab\u00a0meilleur d\u00e9marrage d\u2019une s\u00e9rie\u00a0\u00bb depuis dix ans, <a href=\"https:\/\/www.ozap.com\/actu\/audiences-grace-au-preview-et-au-replay-surface-avec-laura-smet-et-tomer-sisley-signe-le-meilleur-demarrage-dune-serie-de-france-2-depuis-10-ans\/651530\" rel=\"nofollow noopener\" target=\"_blank\" class=\"c-link c-link--is-underlined\">rapporte PureM\u00e9dias<\/a>.<\/p>\n<\/p>\n<p>Dans le d\u00e9tail, huit jours apr\u00e8s leur diffusion sur la deuxi\u00e8me cha\u00eene (le 1er\u00a0septembre 2025), les deux premiers \u00e9pisodes de Surface avaient, selon <a href=\"https:\/\/www.20minutes.fr\/dossier\/mediametrie\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">M\u00e9diam\u00e9trie<\/a>, captiv\u00e9 5,56\u00a0millions de t\u00e9l\u00e9spectateurs (en moyenne, ce qui repr\u00e9sente 24,3\u00a0% des audiences).<\/p>\n<p>Nouveaux usages<\/p>\n<p>La raison d\u2019un tel succ\u00e8s\u00a0? L\u2019\u00e9volution du mode de \u00ab\u00a0consommation\u00a0\u00bb des programmes\u00a0: disponible en avant-premi\u00e8re (le 21\u00a0ao\u00fbt 2025) sur <a href=\"https:\/\/www.20minutes.fr\/television\/france_televisions\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">france.tv<\/a>, la s\u00e9rie Surface a largement \u00e9t\u00e9 pl\u00e9biscit\u00e9e sur le d\u00e9lin\u00e9aire \u2013 ou <a href=\"https:\/\/www.20minutes.fr\/dossier\/vod\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">t\u00e9l\u00e9vision \u00e0 la demande<\/a> \u2013, qui repr\u00e9sente 47\u00a0% de l\u2019audience globale du programme.<\/p>\n<p><a href=\"https:\/\/www.20minutes.fr\/arts-stars\/television\/audiences_tv\/\" class=\"c-link c-btn c-btn--primary\" rel=\"nofollow noopener\" target=\"_blank\">Notre dossier \u00ab Audiences TV \u00bb<\/a><\/p>\n<p>PureM\u00e9dias pr\u00e9cise que les deux premiers \u00e9pisodes ont ainsi f\u00e9d\u00e9r\u00e9 (en moyenne) 2,94\u00a0millions de t\u00e9l\u00e9spectateurs sur France 2, contre 2,62\u00a0millions sur france.tv (1,45\u00a0million en preview et 1,17\u00a0million en <a href=\"https:\/\/www.20minutes.fr\/tv\/replay\/\" class=\"c-link c-link--is-underlined\" rel=\"nofollow noopener\" target=\"_blank\">replay<\/a>)\u00a0! Pour info, la moyenne de \u00ab\u00a0consommation\u00a0\u00bb des fictions de France 2 en replay s\u2019\u00e9levait, en 2024-2025, \u00e0 530.000 t\u00e9l\u00e9spectateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"La strat\u00e9gie a pay\u00e9\u00a0: en choisissant de proposer la mini-s\u00e9rie Surface, avec Laura Smet et Tomer Sisley, en&hellip;\n","protected":false},"author":2,"featured_media":380468,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1356],"tags":[6186,2369,58,59,381,1011,27,2400,594,15910,18931,521,252,1364,133],"class_list":{"0":"post-380467","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-television","8":"tag-audience","9":"tag-audience-tv","10":"tag-divertissement","11":"tag-entertainment","12":"tag-fiction","13":"tag-fr","14":"tag-france","15":"tag-france-televisions","16":"tag-france-2","17":"tag-laura-smet","18":"tag-plateforme","19":"tag-serie","20":"tag-television","21":"tag-tv","22":"tag-video"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115180516387011633","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/380467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=380467"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/380467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/380468"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=380467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=380467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=380467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}