{"id":392848,"date":"2025-09-15T15:04:12","date_gmt":"2025-09-15T15:04:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/392848\/"},"modified":"2025-09-15T15:04:12","modified_gmt":"2025-09-15T15:04:12","slug":"hogarth-france-wpp-nomme-michel-benhamou-au-poste-de-coo-et-head-of-content-studios","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/392848\/","title":{"rendered":"Hogarth France (WPP) nomme Michel Benhamou au poste de COO et Head of Content Studios"},"content":{"rendered":"<p data-start=\"402\" data-end=\"451\"><strong>Ce lundi 15 septembre, WPP annonce la nomination de Michel Benhamou au poste de Chief Operating Officer et Head of Content Studios d\u2019Hogarth France, l\u2019agence de production cr\u00e9ative du groupe. Cette arriv\u00e9e strat\u00e9gique vise \u00e0 renforcer l\u2019excellence op\u00e9rationnelle et l\u2019innovation au sein de l\u2019agence, en particulier dans le d\u00e9veloppement de solutions de production de contenu de nouvelle g\u00e9n\u00e9ration.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>Un expert du digital et des contenus premium<\/strong><\/p>\n<p data-start=\"453\" data-end=\"1074\">Fort de plus de 15 ans d\u2019exp\u00e9rience dans le marketing digital et les technologies, <a href=\"https:\/\/www.linkedin.com\/in\/michelbenhamou\/?locale=fr_FR\" target=\"_blank\" rel=\"noopener\">Michel Benhamou<\/a> a \u00e9volu\u00e9 au sein d\u2019agences internationales telles que Havas, AKQA et OLIVER\/The Brandtech Group, entre Chennai, Londres et Paris. Il a collabor\u00e9 avec de grandes marques mondiales \u2013 Hennessy, <a href=\"https:\/\/jai-un-pote-dans-la.com\/unilever-creation-contenu-ia-jumeaux-numeriques\/\" target=\"_blank\" rel=\"noopener\">Unilever<\/a>, Pernod Ricard, Hertz ou encore Facebook \u2013 sur des projets int\u00e9gr\u00e9s complexes.<\/p>\n<p data-start=\"453\" data-end=\"1074\">Avant de rejoindre Hogarth, il dirigeait CTRL BRAND, une entit\u00e9 de Lonsdale sp\u00e9cialis\u00e9e dans la cr\u00e9ation et le d\u00e9ploiement de contenus premium \u00e0 grande \u00e9chelle, avec un fort ancrage dans l\u2019automatisation et l\u2019intelligence artificielle.<\/p>\n<p data-start=\"453\" data-end=\"1074\">Bas\u00e9e sur le Campus WPP de Paris, l\u2019\u00e9quipe Hogarth France, compos\u00e9e de plus de 50 experts en production, constitue l\u2019\u00e9pine dorsale de la production cr\u00e9ative pour l\u2019ensemble des agences WPP en France. Elle accompagne des clients tels que Toyota, Nestl\u00e9, Mondelez ou Schneider Electric.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-134349 size-full perfmatters-lazy\" alt=\"hogarth france michel benhamou \" width=\"1200\" height=\"628\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/09\/michel-benhamou-wpp-hogarth-jupdlc.jpg\"  data-\/>Cr\u00e9dit photo : Hogarth France<\/p>\n<p>\u00a0<\/p>\n<p><strong>Des missions tourn\u00e9es vers l\u2019innovation et l\u2019int\u00e9gration<\/strong><\/p>\n<p data-start=\"453\" data-end=\"1074\">Dans ses nouvelles fonctions chez Hogarth France, Michel Benhamou aura pour missions<br \/>principales de :<\/p>\n<ul>\n<li data-start=\"453\" data-end=\"1074\">Renforcer les op\u00e9rations de production d\u2019Hogarth France pour offrir aux clients des solutions toujours plus efficaces, agiles et qualitatives.<\/li>\n<li data-start=\"453\" data-end=\"1074\">Acc\u00e9l\u00e9rer le d\u00e9veloppement de l\u2019offre Content Studios, permettant aux marques de produire des contenus multi-formats et multi-plateformes \u00e0 grande \u00e9chelle.<\/li>\n<li data-start=\"453\" data-end=\"1074\">Renforcer l\u2019int\u00e9gration de l\u2019IA et de l\u2019automatisation dans les processus de production pour accompagner la transformation des mod\u00e8les marketing.<\/li>\n<li data-start=\"453\" data-end=\"1074\">Cr\u00e9er des synergies avec les agences cr\u00e9atives et m\u00e9dia de WPP, afin d\u2019offrir aux clients des solutions toujours plus int\u00e9gr\u00e9es et innovantes.<\/li>\n<\/ul>\n<p><\/p>\n<p style=\"text-align: center;\">\u00c0 d\u00e9couvrir sur JUPDLC<\/p>\n<p><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=UqODCtdXDmc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"DISPLAY BTBTalks BNPP EP03728x90 (3) (1)\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"728\" height=\"90\" class=\"perfmatters-lazy\" src=\"https:\/\/www.europesays.com\/fr\/wp-content\/uploads\/2025\/07\/DISPLAY-728x90-3-1.jpg\"\/><\/a><\/p>\n<p><strong>\u00ab <\/strong><strong>Mon ambition est claire : faire d\u2019Hogarth France le partenaire incontournable o\u00f9 l\u2019agilit\u00e9 rencontre l\u2019int\u00e9gration. En optimisant nos process, nos outils et nos expertises, nous garantirons \u00e0 chaque client, du challenger audacieux au leader \u00e9tabli, une production de contenu fluide, collaborative et d\u2019une efficacit\u00e9 redoutable. De plus, ils b\u00e9n\u00e9ficieront de la puissance de l\u2019\u00e9cosyst\u00e8me WPP, acc\u00e9dant \u00e0 un r\u00e9seau d\u2019agences cr\u00e9atives, m\u00e9dia et d\u2019influence, ainsi qu\u2019\u00e0 un socle technologique et IA de pointe \u00bb<\/strong>, confie Michel Benhamou.<\/p>\n<p>Anne-Servane Lasserre, Managing Director StudioM et responsable d\u2019Hogarth France, ajoute : <strong>\u00ab L\u2019arriv\u00e9e de Michel incarne une acc\u00e9l\u00e9ration dans la construction d\u2019Hogarth France. Elle renforce notre ambition de conjuguer excellence op\u00e9rationnelle et innovation afin d\u2019offrir \u00e0 nos clients des mod\u00e8les de production nouvelle g\u00e9n\u00e9ration, plus agiles, plus int\u00e9gr\u00e9s et port\u00e9s par l\u2019automatisation et l\u2019IA. \u00bb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Ce lundi 15 septembre, WPP annonce la nomination de Michel Benhamou au poste de Chief Operating Officer et&hellip;\n","protected":false},"author":2,"featured_media":392849,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[11,1011,27,52498,1434,15777,12,8145,25,52499],"class_list":{"0":"post-392848","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-france","8":"tag-actualites","9":"tag-fr","10":"tag-france","11":"tag-hogarth-france","12":"tag-mercato","13":"tag-mouvement","14":"tag-news","15":"tag-nomination","16":"tag-republique-francaise","17":"tag-wpp"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115208931309330548","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/392848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=392848"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/392848\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/392849"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=392848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=392848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=392848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}