\u00a0Pimkie<\/a>, dans l\u2019optique de la remettre sur pied, en lui ouvrant un ensemble de services, \u00abnotamment logistiques, de production \u00e0 la demande et de traitement des commandes en ligne\u00bb.<\/p>\nJoint-venture entre Pimkie et Shein<\/p>\n
Cette alliance, la premi\u00e8re de ce type dans l\u2019Hexagone -d\u2019autres sont attendues- n\u2019est qu\u2019une premi\u00e8re \u00e9tape, ce programme visant \u00e0 \u00abstimuler la croissance mondiale des marques de mode fran\u00e7aise \u00e9mergentes et \u00e9tablies\u00bb. Ensemble, Shein et Pimkie ont cr\u00e9\u00e9 une joint-venture, qui portera leurs nouvelles ambitions communes. En plein redressement, Pimkie n\u2019a pas l\u2019intention d\u2019abandonner son r\u00e9seau de 200 boutiques. Mais la marque veut passer \u00e0 la vitesse sup\u00e9rieure, sur Internet: en plus de ses collections maison, elle lancera de nouveaux produits en exclusivit\u00e9 sur Shein, \u00e0 des prix plus bas qu\u2019en magasins et sur son propre\u2026<\/p>\n
\n Cet article est r\u00e9serv\u00e9 aux abonn\u00e9s. Il vous reste 82% \u00e0 d\u00e9couvrir.\n <\/p>\n
![\"Le]()
<\/p>\n
Vous avez envie de lire la suite ?<\/p>\n
D\u00e9bloquez tous les articles imm\u00e9diatement.<\/p>\n
\n D\u00e9j\u00e0 abonn\u00e9\u00a0?
\n Connectez-vous
\n <\/a>\n <\/p>\n","protected":false},"excerpt":{"rendered":"La plateforme chinoise veut se cr\u00e9er une respectabilit\u00e9, en signant un premier partenariat strat\u00e9gique avec Pimkie, dans le…\n","protected":false},"author":2,"featured_media":394855,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,33,34,1011,27,985,52688,1103,1104],"class_list":{"0":"post-394854","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-economie","10":"tag-economy","11":"tag-fr","12":"tag-france","13":"tag-mode","14":"tag-pimkie","15":"tag-pret-a-porter","16":"tag-shein"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115213554659349265","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/394854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=394854"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/394854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/394855"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=394854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=394854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=394854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}