{"id":395200,"date":"2025-09-16T14:03:11","date_gmt":"2025-09-16T14:03:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/395200\/"},"modified":"2025-09-16T14:03:11","modified_gmt":"2025-09-16T14:03:11","slug":"premier-naming-historique-du-rugby-feminin","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/395200\/","title":{"rendered":"premier naming historique du rugby f\u00e9minin"},"content":{"rendered":"

\"axa<\/p>\n

AXA France, Infront et la F\u00e9d\u00e9ration Fran\u00e7aise de Rugby annoncent un accord in\u00e9dit : l\u2019\u00c9lite 1 portera d\u00e9sormais le nom AXA \u2013 \u00c9lite 1<\/strong>. Ce naming historique marque une \u00e9tape cl\u00e9 pour la visibilit\u00e9 du rugby f\u00e9minin.<\/p>\n

Le rugby f\u00e9minin franchit un cap. AXA France devient le premier partenaire titre<\/strong> du championnat professionnel \u00c9lite 1. Gr\u00e2ce \u00e0 un accord conclu avec la FFR et n\u00e9goci\u00e9 par Infront, la comp\u00e9tition s\u2019appellera d\u00e9sormais AXA \u2013 \u00c9lite 1<\/strong>.<\/p>\n

Ce partenariat court sur trois saisons. Il inclut un nouveau logo, une identit\u00e9 visuelle modernis\u00e9e et une forte visibilit\u00e9 pour AXA lors de chaque rencontre. La marque b\u00e9n\u00e9ficiera aussi de droits marketing et billetterie renforc\u00e9s.<\/p>\n

AXA confirme ainsi son soutien au sport f\u00e9minin. D\u00e9j\u00e0 partenaire du XV de France f\u00e9minin jusqu\u2019en 2028, l\u2019assureur r\u00e9affirme son engagement pour l\u2019\u00e9galit\u00e9, la solidarit\u00e9 et l\u2019esprit d\u2019\u00e9quipe.<\/p>\n

Alexandre Anginot, Directeur Commercial et Marketing de la FFR, salue cette avanc\u00e9e :<\/p>\n

\n

\u00ab Avec AXA comme partenaire titre, l\u2019\u00c9lite 1 franchit un cap majeur. Ce soutien renforcera la notori\u00e9t\u00e9 du championnat et aidera les clubs \u00e0 se structurer. \u00bb<\/p>\n<\/blockquote>\n

M\u00eame enthousiasme du c\u00f4t\u00e9 d\u2019Infront. Alexis Zabel, Directeur G\u00e9n\u00e9ral France, ajoute :<\/p>\n

\n

\u00ab Cette association montre l\u2019int\u00e9r\u00eat grandissant des marques pour le sport f\u00e9minin. Nous sommes fiers d\u2019accompagner le rugby fran\u00e7ais dans ce d\u00e9veloppement. \u00bb<\/p>\n<\/blockquote>\n

Ce naming in\u00e9dit en France d\u00e9montre l\u2019importance strat\u00e9gique des sponsors dans le sport f\u00e9minin. Il refl\u00e8te aussi une tendance mondiale o\u00f9 les marques investissent dans des comp\u00e9titions porteuses de valeurs soci\u00e9tales et d\u2019opportunit\u00e9s marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"AXA France, Infront et la F\u00e9d\u00e9ration Fran\u00e7aise de Rugby annoncent un accord in\u00e9dit : l\u2019\u00c9lite 1 portera d\u00e9sormais…\n","protected":false},"author":2,"featured_media":395201,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1412],"tags":[52721,1451,13765,1452,1453,1454,1455,1011,27,52722,52723,60],"class_list":{"0":"post-395200","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-f1","8":"tag-axa-france-sport","9":"tag-f1","10":"tag-federation-francaise-de-rugby","11":"tag-formula-1","12":"tag-formula1","13":"tag-formule-1","14":"tag-formule1","15":"tag-fr","16":"tag-france","17":"tag-infront","18":"tag-naming-championnat-feminin","19":"tag-sports"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115214353157877740","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/395200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=395200"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/395200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/395201"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=395200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=395200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=395200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}