{"id":395384,"date":"2025-09-16T15:43:11","date_gmt":"2025-09-16T15:43:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/395384\/"},"modified":"2025-09-16T15:43:11","modified_gmt":"2025-09-16T15:43:11","slug":"rennes-et-sa-metropole-simposent-une-cure-de-sobriete-sur-les-reseaux-sociaux","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/395384\/","title":{"rendered":"Rennes et sa m\u00e9tropole s&rsquo;imposent une cure de sobri\u00e9t\u00e9 sur les r\u00e9seaux sociaux"},"content":{"rendered":"<p>\t\tChiffres-cl\u00e9s<\/p>\n<ul>&#13;<\/p>\n<li><strong>Communication :<\/strong> la collectivit\u00e9 est pr\u00e9sente sur Facebook, Instagram, LinkedIn, YouTube et X (ex-Twitter).<\/li>\n<p>&#13;\n<\/ul>\n<p><b>Ville et m\u00e9tropole de Rennes (Ille-et-Vilaine) 43\u00a0communes \u2022 474 000 hab.<\/b><\/p>\n<p>Depuis 2024, \u00e0 la ville de Rennes et \u00e0 Rennes m\u00e9tropole, les r\u00e9seaux sociaux, c\u2019est moins, mais mieux. \u00ab\u00a0Apr\u00e8s un diagnostic pr\u00e9cis, qui a cibl\u00e9 l\u2019ensemble de nos r\u00e9seaux sociaux, nous avons adopt\u00e9 une strat\u00e9gie de\u00a0sobri\u00e9t\u00e9\u00a0\u00bb, confirme \u00adLaurent Ri\u00e9ra, directeur de la communication pour la ville et la m\u00e9tropole.<\/p>\n<p>L\u2019objectif est double\u00a0: r\u00e9duire fortement l\u2019ensemble des productions, avec un cadrage politique fort r\u00e9orientant les mani\u00e8res de faire, \u00e0 la fois dans\u00a0un contexte d\u2019infob\u00e9sit\u00e9 qui sature le paysage \u00adnum\u00e9rique\u00a0d\u2019informations, et de remise en cause des pratiques professionnelles induites par la pand\u00e9mie de Covid-19 et la crise climatique.<\/p>\n<p>\u00ab\u00a0Il existe un paradoxe absolu\u00a0: vouloir qu\u2019une communication fonctionne et &#8230;<\/p>\n<p class=\"blocCut__title\">\n\t\t\t\t\t\t\t\t\t[80% reste \u00e0 lire]\n\t\t\t\t\t\t\t<\/p>\n<p class=\"blocCut__title--type2\">Article r\u00e9serv\u00e9 aux abonn\u00e9s<\/p>\n<p class=\"blocCut__title--type3\">Gazette des Communes<\/p>\n<p class=\"blocCut__title--type2\">VOUS N&rsquo;\u00eaTES PAS ABONN\u00e9 ?<\/p>\n<p class=\"blocCut__title--type4\">D\u00e9couvrez nos formules et acc\u00e9dez aux articles en illimit\u00e9<\/p>\n<p>\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.abonnement.infopro-digital.com\/la-gazette-des-communes\/formule\/1111\/CTA-P\" target=\"_blank\" class=\"btn__full buttonTypeA buttonTypeA--1\" rel=\"noopener\">Je m\u2019abonne<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Chiffres-cl\u00e9s &#13; Communication : la collectivit\u00e9 est pr\u00e9sente sur Facebook, Instagram, LinkedIn, YouTube et X (ex-Twitter). &#13; Ville&hellip;\n","protected":false},"author":2,"featured_media":395385,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2821],"tags":[1111,47,11,2349,829,52741,1777,674,1011,27,848,16243,13342,12,4125,1306,584,25],"class_list":{"0":"post-395384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rennes","8":"tag-actu","9":"tag-actualite","10":"tag-actualites","11":"tag-articles-reserves","12":"tag-bretagne","13":"tag-communication-marketing","14":"tag-eu","15":"tag-europe","16":"tag-fr","17":"tag-france","18":"tag-ille-et-vilaine","19":"tag-innovations-et-territoires","20":"tag-lfernandez","21":"tag-news","22":"tag-numerique","23":"tag-regions","24":"tag-rennes","25":"tag-republique-francaise"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115214745972357424","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/395384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=395384"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/395384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/395385"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=395384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=395384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=395384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}