{"id":412810,"date":"2025-09-23T20:55:12","date_gmt":"2025-09-23T20:55:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/412810\/"},"modified":"2025-09-23T20:55:12","modified_gmt":"2025-09-23T20:55:12","slug":"aix-marseille-provence-muscle-son-attractivite-economique-avec-one-provence","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/412810\/","title":{"rendered":"Aix-Marseille-Provence muscle son attractivit\u00e9 \u00e9conomique avec One Provence"},"content":{"rendered":"<p>Lanc\u00e9e en\u00a02023, l\u2019agence <a href=\"https:\/\/www.laprovence.com\/article\/culture-loisirs\/705643852903314\/la-gare-franche-lieu-culturel-insolite-rouvre-ses-portes-apres-travaux-dans-les-quartiers-nord-de-marseille\" target=\"_blank\" rel=\"noopener\">One Provence f\u00eate cette semaine ses deux ans.<\/a> En un temps record, elle est devenue un acteur central de la strat\u00e9gie d\u2019attractivit\u00e9 de la m\u00e9tropole Aix-Marseille-Provence. Son objectif\u00a0: faire rayonner le territoire bien au-del\u00e0 de ses fronti\u00e8res, non seulement pour son cadre de vie, mais aussi pour ses opportunit\u00e9s \u00e9conomiques.\u00a0\u00ab\u00a02025 marque un tournant d\u00e9cisif, explique Lionel Flasseur, directeur g\u00e9n\u00e9ral de One Provence. Nous voulons attirer et retenir les talents dans nos fili\u00e8res d\u2019excellence, tout en affirmant la comp\u00e9titivit\u00e9 \u00e9conomique du territoire.\u00a0\u00bb<\/p>\n<p>Une campagne nationale d\u00e8s fin septembre<\/p>\n<p>D\u00e8s le 30\u00a0septembre, une campagne publicitaire nationale sera d\u00e9ploy\u00e9e dans les gares TGV (Paris, Lyon, Toulouse, Marseille, Aix), sur les r\u00e9seaux sociaux et en affichage digital. L\u2019op\u00e9ration ciblera six secteurs strat\u00e9giques\u00a0: a\u00e9ronautique, maritime, sant\u00e9, num\u00e9rique, \u00e9nergie et cin\u00e9ma.\u00a0Pendant un mois, pr\u00e8s de 2,2\u00a0millions de personnes seront touch\u00e9es, avec 13\u00a0millions de diffusions pr\u00e9vues. Objectif\u00a0: convaincre que la Provence ne se r\u00e9sume pas \u00e0 une destination touristique, mais qu\u2019elle est aussi un territoire de carri\u00e8res et d\u2019innovations.<\/p>\n<p>En parall\u00e8le, One Prov&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Lanc\u00e9e en\u00a02023, l\u2019agence One Provence f\u00eate cette semaine ses deux ans. En un temps record, elle est devenue&hellip;\n","protected":false},"author":2,"featured_media":412811,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2814],"tags":[17,1111,11,5650,26028,3396,33,2811,1777,674,1011,27,884,12740,12,54355,882,25,3711],"class_list":{"0":"post-412810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marseille","8":"tag-17","9":"tag-actu","10":"tag-actualites","11":"tag-aix-marseille-provence","12":"tag-attractivite","13":"tag-avec","14":"tag-economie","15":"tag-economique","16":"tag-eu","17":"tag-europe","18":"tag-fr","19":"tag-france","20":"tag-marseille","21":"tag-muscle","22":"tag-news","23":"tag-one","24":"tag-provence-alpes-cote-dazur","25":"tag-republique-francaise","26":"tag-son"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115255608932766284","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/412810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=412810"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/412810\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/412811"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=412810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=412810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=412810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}