{"id":414464,"date":"2025-09-24T17:15:12","date_gmt":"2025-09-24T17:15:12","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/414464\/"},"modified":"2025-09-24T17:15:12","modified_gmt":"2025-09-24T17:15:12","slug":"kiabi-reste-la-marque-de-mode-preferee-des-francais-suivie-de-primark","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/414464\/","title":{"rendered":"Kiabi reste la marque de mode pr\u00e9f\u00e9r\u00e9e des Fran\u00e7ais, suivie de Primark"},"content":{"rendered":"<p>Le classement, r\u00e9alis\u00e9 d\u2019apr\u00e8s un panel de l\u2019entreprise de donn\u00e9es consommateurs Numerator, est domin\u00e9 par deux entreprises de la galaxie Mulliez (Kiabi et Decathlon) et l\u2019irlandaise Primark, qui ne vend qu\u2019en magasins.<\/p>\n<p class=\"fig-paragraph\">En termes de mode, c&rsquo;est une marque tricolore qui est pl\u00e9biscit\u00e9e par les Fran\u00e7ais\u00a0:\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/kiabi-celio-etam-les-enseignes-francaises-craignent-d-etre-les-victimes-collaterales-de-la-loi-anti-shein-20250702\" target=\"_blank\" data-fig-type=\"Article\" rel=\"noopener nofollow\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\">Kiabi<\/a>\u00a0tient toujours le haut du pav\u00e9, suivie de Primark et de Decathlon, selon un panel de r\u00e9f\u00e9rence publi\u00e9 ce mercredi. Un top 3 o\u00f9 dominent donc deux entreprises de la galaxie Mulliez (Auchan, Leroy Merlin, Decathlon, Kiabi, Flunch et Boulanger, etc.) et l&rsquo;irlandaise Primark, qui ne vend qu&rsquo;en magasins, d\u2019apr\u00e8s un panel de l&rsquo;entreprise de donn\u00e9es consommateurs Numerator, qui a r\u00e9cemment fusionn\u00e9 avec celui de Kantar.<\/p>\n<p class=\"fig-paragraph\">Les marques de grande distribution ne sont pas en reste puisque Tissaia (E.Leclerc) arrive en quatri\u00e8me position du classement, Inextenso (Auchan) en huiti\u00e8me et Tex (Carrefour) en neuvi\u00e8me. L&rsquo;enseigne fran\u00e7aise de chaussures et v\u00eatements Gemo se place en cinqui\u00e8me position, suivie de la marque su\u00e9doise H&amp;M et des sous-v\u00eatements et collants Dim.<\/p>\n<p>                                    <a class=\"fig-a11y-skip a11y-hidden\" href=\"#fig-a11y-skip-main-inarticle\"><br \/>\n        Passer la publicit\u00e9<br \/>\n    <\/a><\/p>\n<p class=\"fig-paragraph\">La marque de mode asiatique\u00a0<a href=\"http:\/\/www.lefigaro.fr\/societes\/en-s-alliant-a-shein-pimkie-s-attire-les-foudres-des-commercants-20250918\" target=\"_blank\" data-fig-type=\"Article\" rel=\"noopener nofollow\" data-gtm-custom-categorie=\"navigation\" data-gtm-custom-action=\"crossclick\" data-gtm-custom-label=\"Contextuel\" data-gtm-event=\"customEventSPE\" data-fig-domain=\"LEFIGARO\">Shein<\/a>, tr\u00e8s d\u00e9cri\u00e9e, seule enseigne de ce classement \u00e0 ne vendre qu&rsquo;en ligne, se place \u00e0 la dixi\u00e8me position, alors qu&rsquo;elle \u00e9tait encore inconnue du public fran\u00e7ais il y a quelques ann\u00e9es. \u00abLe classement refl\u00e8te une volont\u00e9 claire des consommateurs\u00a0: allier mode et budget ma\u00eetris\u00e9\u00bb, analysent les experts de ce panel qui notent \u00e9galement que \u00able sportswear s&rsquo;impose comme un v\u00e9ritable style de vie\u00a0: trois marques sportives figurent dans le top 15 (Adidas, Nike, Decathlon)\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"Le classement, r\u00e9alis\u00e9 d\u2019apr\u00e8s un panel de l\u2019entreprise de donn\u00e9es consommateurs Numerator, est domin\u00e9 par deux entreprises de&hellip;\n","protected":false},"author":2,"featured_media":414465,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[35,7200,33,34,1011,27,985,17697],"class_list":{"0":"post-414464","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"tag-business","9":"tag-decathlon","10":"tag-economie","11":"tag-economy","12":"tag-fr","13":"tag-france","14":"tag-mode","15":"tag-primark"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115260406100136832","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/414464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=414464"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/414464\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/414465"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=414464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=414464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=414464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}