{"id":415147,"date":"2025-09-24T23:44:11","date_gmt":"2025-09-24T23:44:11","guid":{"rendered":"https:\/\/www.europesays.com\/fr\/415147\/"},"modified":"2025-09-24T23:44:11","modified_gmt":"2025-09-24T23:44:11","slug":"le-pop-up-nouveau-levier-economique-pour-le-retail-urbain","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/fr\/415147\/","title":{"rendered":"Le pop-up, nouveau levier \u00e9conomique pour le retail urbain"},"content":{"rendered":"<p>Avec 25 boutiques en gestion directe et plus de 1 000 marques accompagn\u00e9es, l\u2019entreprise propose une offre \u00ab\u00a0cl\u00e9 en main\u00a0\u00bb : s\u00e9lection d\u2019emplacements premium, installation rapide, accompagnement marketing et analyse des performances gr\u00e2ce \u00e0 la data.<\/p>\n<p>Dans un environnement marqu\u00e9 par un taux de vacance moyen de 10,6% en France (15% \u00e0 Marseille) et par la fermeture de milliers de commerces traditionnels, le pop-up store appara\u00eet comme une solution agile pour limiter les risques financiers et redonner de l\u2019attractivit\u00e9 aux art\u00e8res commerciales.\u00a0\u00ab\u00a0Le pop-up r\u00e9pond \u00e0 la n\u00e9cessit\u00e9 de revitaliser nos centres-villes. Marseille, par son dynamisme et ses flux multiples, repr\u00e9sente un terrain de jeu id\u00e9al pour les marques et pour notre mod\u00e8le\u00a0\u00bb, souligne Mathieu Grandjean.<\/p>\n<p>Le nouveau site marseillais s\u2019\u00e9te&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"Avec 25 boutiques en gestion directe et plus de 1 000 marques accompagn\u00e9es, l\u2019entreprise propose une offre \u00ab\u00a0cl\u00e9&hellip;\n","protected":false},"author":2,"featured_media":415148,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2814],"tags":[17,1111,11,33,2811,1777,674,1011,27,27611,884,54566,12,4565,54060,471,882,25,27418],"class_list":{"0":"post-415147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marseille","8":"tag-17","9":"tag-actu","10":"tag-actualites","11":"tag-economie","12":"tag-economique","13":"tag-eu","14":"tag-europe","15":"tag-fr","16":"tag-france","17":"tag-levier","18":"tag-marseille","19":"tag-nestore","20":"tag-news","21":"tag-nouveau","22":"tag-pop-up","23":"tag-pour","24":"tag-provence-alpes-cote-dazur","25":"tag-republique-francaise","26":"tag-retail"},"share_on_mastodon":{"url":"https:\/\/pubeurope.com\/@fr\/115261935735864227","error":""},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/415147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/comments?post=415147"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/posts\/415147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media\/415148"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/media?parent=415147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/categories?post=415147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/fr\/wp-json\/wp\/v2\/tags?post=415147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}